Crossing The Chasm | Small Numbers Matter

Diffusion_of_ideas

How the diffusion of ideas can be used in creating socially literate University departments.

The above idea originally was developed regarding how technology is adopted into a culture through consumerism. Within the graph there exists a ‘chasm that needs to be crossed‘ between the innovators / early adopters and the early majority (Simon Sinek does a great job at dissecting and detailing this). Knowing and focussing on this tipping point ensures a piece of technology (and subsequently, an idea) could take hold and become part of the global consciousness.

I recently used this model with the client below regarding creating an internal culture (rather strategy) of social media use.

Ensuring the innovators / early adopters become joined by the early majority sometimes means literally a handful of people rather than the larger department as a whole. Inspiring three or four souls can shift groups into a transitional point and simply thinking about it in this way (a few rather than a whole) makes the task immediately more achievable.


I have had 9 separate emails, 4 passer-by comments, and 5 texts this evening from people who attended the ‘general’ session. All comments were thanking, and praising of you, your talents, your gifts and your style.

You absolutely and undeniably rocked our world today…!!! In Maori we would say:

E kore e mimiti te puna mihi ki a koe e te tautohito, e te pou whirinaki!

(a metaphorical spring of acknowledgement and tribute that would never diminish / dry up… i.e. forever grateful for your expertise….you as a pillar of support (dependable, reliant) and adept / experienced and skilled).

Dee Reid, Te Toi Tupu – Kaihautu (Programme Leader), Institute of Professional Learning, The University of Waikato


In this session we focussed on how we can inspire a small number of people to curate content of interest, celebrate success, acknowledge their growing ambassadorial role, as well as mentoring champions coming through. Remember, we’re only talking three or four people here to create this bigger change.

How are you crossing the chasm?

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