Gamification For Beginners | Levelling Up, Rewards & Having Fun

Gamification is the process of using game thinking and game mechanics to solve problems and engage users (from Gabe Zicherman).

The video I created above is collection of speakers / attendees who attended the Gamification Summit, NYC last week, defining the term from their perspective (featured in order: @gzicherm, Irvin Fain, @brian_wong, @tobyberesford, @dwmcallister, @mich8elwu, @jradoff, Mario Herger—thank you guys). Here’s the agenda:

For those who are new to the whole term and discussion of gamification here’s a quick and basic 101 on the subject from my experience at the conference:

When I was gaming it was Kokotoni Wilf, Jet Set Willy and the crazy blue hedgehog (bearing in mind this was during the ZX Spectrum and Sega era—yes I’m that old). Although the graphics and layers of game play has increased exponentially the fundamentals of creating player engagement has somewhat remained the same.

The Theory

Great games are built around a narrative the players / users to interact with whilst completing tasks, getting rewarded, levelling up and having fun.

A great introduction to think about game theory is the Bartle’s Test (created in 1996), which attempts to defines what player type you are in an online game (take the test). There are four:

frank caron player types

Click on the above for bigger version—thanks Frank (image credit)

This has been used by creators to steer game development although the majority of people are socialisers (hence the popularity of social gaming in the last few years).

I really liked Jon Radoff’s challenge and approach to designing games as experiences. Layering in the crucial, and sometimes forgotten, emotional and motivational elements within the ‘play’. He also made us think about the need to:

“…understand your customer and make them a hero

Rewards

A HUGE part of gaming is the reward mechanisms. There’s the obvious intrinsic (fun, power, love, meaning etc) vs extrinsic (points, badges, punishments, levels etc) debate, but simply put, without rewards games loses its stickiness.

Another way to think about rewarding participants is by giving them the following (again from Gabe Zicherman):

  • Status—reaching the end of the race first could be replaced by a new title or being referenced in the annual report as the main facilitator of success
  • Access—instead of unlocking secret levels maybe it’s about the opportunity to participate in real world events like conferences or invites to executive meetings
  • Power—not just more weapons but maybe the chance to make budget or policy and other creative decisions
  • Stuff—sometimes cash, sometimes things like gifts, trips and other real life experiences

Levelling Up

This is what the player / user achieves (which is different than rewards).

People need to feel like they are moving forward and this can be done either through a narrative and / or levels. Benchmarking progression is another simple measurement tool both for the user and creator of the programme. Get this right and it will drive motivation plus sustain engagement.

“The best games are designed as real life” by @aaronkwhite

So What?

So here’s three scenarios for applying gamification:

  • Schools: education is currently a game (some say badly designed). It already have levels and players moving through the system, scores / grades to reward and the subjects create potential opportunities for player and personality types to engage. The problem is it’s not designed with the user in mind but with the outcome of serving an outdated notion of the world. What would a school look like if you grouped students by how their brain works (player types) and not by age / intellect? What if we not only focussed on gamifying the classroom but also the professional development of the teachers as well?
  • Retail: the power of exclusivity has been used by retailers for ages but add to that the idea of discovery and referrals then you have a game. Creating an “I won” experience for shoppers through a fantastic user experience is already being done with great success by Gilt and others. This is about seeing products as rewards and the route to attainment as the interaction (game). As long as its fun people will engage.
  • Internally (for a company / organisation): again with the many layers of hierarchy and sometimes reward schemes already existing the organisation and corporate environment provides a ripe environment for games. Motivating your staff to tackle the problem (whether it is finding new clients or solving marketing challenges) is sometimes about outlining what will happen if these issues aren’t solved. The reward layer could be based on a competition and the sharing of ideas could be vetted through using the built in ‘crowd’ of the company. Start small with the possibility of scaling big.

Outro

The conference filled my brain with a deeper understanding which I hope will provide the foundation in my attempt to graft this stuff onto the gamified internal social media training currently in development. This should provide a start but there are several resources and videos online which does a deeper dive for those who are hungry for more:

So, is this something you could use in your work or do you think it’s just a hollow argument and over complicated layering to experiences? Leave a comment below as would love to hear your thoughts.

+++

To round off the post, here my notes from the conference:

…plus an archive of my tweets for reference:

wonderful evening with friends in #brooklyn – now sleep as attending the #gsummit tomorrow :-)
Thu Sep 15 04:15:40 +0000 2011 – tweet id 114190623480889344 – #1

arrived at #gsummit & chilling with some green tea before it kicks off – hoping to fill brain with game theory/design goodness
Thu Sep 15 12:19:40 +0000 2011 – tweet id 114312424630403073 – #2

#gsummit Looking to connect with folks who design & apply gamification in training courses plus other groovy cats :-)
Thu Sep 15 12:28:22 +0000 2011 – tweet id 114314613931245569 – #3

Has anyone else noticed autocorrect changes #gsummit to #gay MIT & Gamification to ramification
Thu Sep 15 12:30:29 +0000 2011 – tweet id 114315146385555456 – #4

#gsummit also interested in people using #gamification in education…
Thu Sep 15 12:34:49 +0000 2011 – tweet id 114316238913671168 – #5

kicking it old school with my notetaking for the #gsummit conference http://t.co/NRK8hIib
Thu Sep 15 12:50:25 +0000 2011 – tweet id 114320162693455873 – #6

Be interested to video interview some peeps here at the #gsummit for the @CoreEducation folks back in #NZ – let me know if you’re up for it
Thu Sep 15 12:57:36 +0000 2011 – tweet id 114321969540894720 – #7

Like the use of a twitter leadership board being projected in the main hall (I’m currently 4th) #Gamification in action #gsummit
Thu Sep 15 13:01:11 +0000 2011 – tweet id 114322872658440194 – #8

Looking forward to seeing how other #Gamification methodology is used in this conference #gsummit – human tetris anyone?
Thu Sep 15 13:05:58 +0000 2011 – tweet id 114324075966500865 – #9

Have dropped off the leadership board & replaced with those who have tweeted less than me #confused #gsummit #justsaying
Thu Sep 15 13:09:59 +0000 2011 – tweet id 114325085095079937 – #10

@markrsutherland not just you – a gaming method of raising the tension maybe? #gsummit
Thu Sep 15 13:16:04 +0000 2011 – tweet id 114326618343866371 – #11

#gsummit kicking off with @gzicherm http://t.co/ZdusNTYV
Thu Sep 15 13:24:32 +0000 2011 – tweet id 114328750807724032 – #12

“all about the drug!” #dopamime re: why we are here by @gzicherm #gsummit
Thu Sep 15 13:24:56 +0000 2011 – tweet id 114328849105428480 – #13

“solver problems & engage users” #Gamification 101 by @gzicherm #gsummit
Thu Sep 15 13:26:54 +0000 2011 – tweet id 114329344092024832 – #14

Wow only 7% using #Gamification for training via @gzicherm #gsummit
Thu Sep 15 13:28:12 +0000 2011 – tweet id 114329672501825536 – #15

#gsummit speakers are going to be able to donate $2500 if they are the most tweeted –> nice touch
Thu Sep 15 13:32:08 +0000 2011 – tweet id 114330662995103744 – #16

#gsummit @giltaalexandra up 1st to talk about ‘making retail fun again’
Thu Sep 15 13:33:31 +0000 2011 – tweet id 114331010946187264 – #17

That should’ve been @giltalexandra #gsummit
Thu Sep 15 13:35:58 +0000 2011 – tweet id 114331628117041152 – #18

#gsummit @giltalexandra we created a membership experience behind a ‘walled garden’ approach which made people feel special
Thu Sep 15 13:38:42 +0000 2011 – tweet id 114332314745569280 – #19

#gsummit @giltalexandra ‘power of referral’ but those aren’t the best customers (as they didn’t want to compete)
Thu Sep 15 13:41:35 +0000 2011 – tweet id 114333039324168192 – #20

#gsummit @giltalexandra don’t play one against the other – both (customer groups) are really important
Thu Sep 15 13:43:24 +0000 2011 – tweet id 114333498105536513 – #21

RT @pengas: Fist talk of the day at #gsummit: #retail. I have a #secretCrush on @dgugnani –> not secret now
Thu Sep 15 13:44:27 +0000 2011 – tweet id 114333759213539328 – #22

#gsummit as a #minimalist & not a shopper I’m still finding @giltalexandra interesting as all this can be applied elsewhere
Thu Sep 15 13:46:39 +0000 2011 – tweet id 114334314988191745 – #23

#gsummit sounds like the power of exclusivity made @giltalexandra a success
Thu Sep 15 13:48:21 +0000 2011 – tweet id 114334741188190210 – #24

RT @aaronkwhite: The best games are disguised as real life! #GSUMMIT –> sage stuff
Thu Sep 15 13:51:52 +0000 2011 – tweet id 114335626094059521 – #25

#gsummit @giltalexandra creating a sense of urgency through a great user experience (online)
Thu Sep 15 13:55:16 +0000 2011 – tweet id 114336481706901504 – #26

#gsummit @giltalexandra 2 lessons: give customers a reason to come back for more/create the “I won” experience
Thu Sep 15 13:58:48 +0000 2011 – tweet id 114337373726310400 – #27

#gsummit panel on real vs virtual rewards including @lagorio @samskey7 @kduggan @Brian_Wong @ifain
Thu Sep 15 14:01:16 +0000 2011 – tweet id 114337993959030785 – #28

@aaronkwhite no worries – succinct sens right there – you at the #gsummit
Thu Sep 15 14:05:00 +0000 2011 – tweet id 114338932455522304 – #29

#gsummit real life rewards have more impact on sustaining relationships –> reinforcing that ‘real life has more bandwidth’
Thu Sep 15 14:08:23 +0000 2011 – tweet id 114339785270771714 – #30

#gsummit difference between achievement & rewards
Thu Sep 15 14:09:58 +0000 2011 – tweet id 114340180869128192 – #31

#gsummit applying gaming & social mechanics sounds like the sweet spot
Thu Sep 15 14:15:57 +0000 2011 – tweet id 114341688381677568 – #32

RT @markrsutherland: Right reward at the right time to the right person #gsummit @Brian_Wong –> million dollar question
Thu Sep 15 14:21:28 +0000 2011 – tweet id 114343077921030145 – #33

#gsummit discussing transaction –> sounds like it’s around the idea of value & sharing (not just limited to monetary obviously)
Thu Sep 15 14:30:31 +0000 2011 – tweet id 114345354492780544 – #34

RT @aaronkwhite: GenX just crushed the Millennial! #GSUMMIT –> giggles
Thu Sep 15 14:31:15 +0000 2011 – tweet id 114345538245234688 – #35

#gsummit lots of overlap between gamification & loyalty –> big takeaway
Thu Sep 15 14:32:30 +0000 2011 – tweet id 114345851324858368 – #36

#gsummit what’s a black card? #UKinNYC
Thu Sep 15 14:35:26 +0000 2011 – tweet id 114346592772964352 – #37

#gsummit using gamification to drive publishing & community –> fill my brain peeps
Thu Sep 15 15:06:39 +0000 2011 – tweet id 114354448335249409 – #38

RT @dwmcallister Community rules panel #gsummit @_greg_johnson @brandone @mba12 @rajarocks @samsungesteban @jesseredniss –> saved my digits
Thu Sep 15 15:08:55 +0000 2011 – tweet id 114355018961928192 – #39

#gsummit monetary rewards are good motivators to start but as users level up it’s more about status
Thu Sep 15 15:10:29 +0000 2011 – tweet id 114355413364908032 – #40

#gsummit the more you learn about the community & who they are the more you know how you can create opportunities for them to engage
Thu Sep 15 15:15:35 +0000 2011 – tweet id 114356696356372481 – #41

RT @teknicsand: What drives ppl to come back to your website? @rajatrocks Fresh news, validation, loss aversion and socialize. #gsummit
Thu Sep 15 15:16:09 +0000 2011 – tweet id 114356836865548288 – #42

RT @teknicsand: How do you measure engagement? What metric would you use? #gsummit –> can this be asked at the end pls
Thu Sep 15 15:22:38 +0000 2011 – tweet id 114358469972328448 – #43

#gsummit biggest tip for all the speakers/panellists – smile, this is supposed to be fun #personalthought
Thu Sep 15 15:24:01 +0000 2011 – tweet id 114358819685011456 – #44

#gsummit game mechanics alone doesn’t provide long term value –> #bigtakeaway
Thu Sep 15 15:29:05 +0000 2011 – tweet id 114360094153637889 – #45

#gsummit syndicating out to other social spaces created massive growth
Thu Sep 15 15:30:44 +0000 2011 – tweet id 114360509972742144 – #46

RT @WeAreVertic: I wish the moderator would talk more about gamification at playboy #GSummit @_Greg_Johnson –> funny cos it’s true
Thu Sep 15 15:33:03 +0000 2011 – tweet id 114361090992914435 – #47

#gsummit brand equity pyramid #lovejargon
Thu Sep 15 15:41:04 +0000 2011 – tweet id 114363110005018625 – #48

dinner time at #gsummit although no sign of the food –> maybe we have to find it…
Thu Sep 15 15:51:43 +0000 2011 – tweet id 114365787090849793 – #49

#gsummit next up is Sarah Faulkner talking about the @officelabs hero ribbon –> already a fan as met her over lunch
Thu Sep 15 16:51:20 +0000 2011 – tweet id 114380791903043584 – #50

great also to meet fellow Brit @tobyberesford at lunch #gsummit
Thu Sep 15 16:53:29 +0000 2011 – tweet id 114381331277950977 – #51

#gsummit @officelabs started the question of how to make using office more fun & increase productivity
Thu Sep 15 16:57:18 +0000 2011 – tweet id 114382292155248640 – #52

#gsummit how rude – making Sarah from #Microsoft use a #mac (demo video doesn’t work)
Thu Sep 15 16:58:56 +0000 2011 – tweet id 114382704404992000 – #53

#gsummit @officelabs discussing how they used design thinking to create the hero ribbon game (wonder if they knew that)
Thu Sep 15 17:02:50 +0000 2011 – tweet id 114383684651589632 – #54

#gsummit Small changes in game experience yielded huge positive feedback results @officelabs
Thu Sep 15 17:05:53 +0000 2011 – tweet id 114384453723373569 – #55

#gsummit great to see narrative (& storytelling) highlighted by @officelabs –> 1st time in the conference but so important in life
Thu Sep 15 17:08:55 +0000 2011 – tweet id 114385218563096576 – #56

#gsummit another big panel & hoping there will be more energy/smiles than previous ones
Thu Sep 15 17:19:35 +0000 2011 – tweet id 114387899247636480 – #57

#gsummit all focussed on changing the nature of work (if it’s that boring maybe you should change the job itself) #justsaying
Thu Sep 15 17:21:21 +0000 2011 – tweet id 114388343726411776 – #58

#gsummit using ‘easy’ currency as a reward is something important to understand
Thu Sep 15 17:26:35 +0000 2011 – tweet id 114389661677387776 – #59

#gsummit design software so people can engage & use it quickly (not by reading the manual)
Thu Sep 15 17:36:46 +0000 2011 – tweet id 114392223843500033 – #60

#gsummit feedback has to be almost immediate for user (& tied into the corporate aim as well)
Thu Sep 15 17:42:55 +0000 2011 – tweet id 114393773349404673 – #61

#gsummit gamification is about motivating people to solve a problem you have –> sage advice
Thu Sep 15 17:48:08 +0000 2011 – tweet id 114395086686650369 – #62

#gsummit extrinsic motivation augments intrinsic motivation –> good stuff coming thick and fast
Thu Sep 15 17:48:53 +0000 2011 – tweet id 114395273488367616 – #63

#gsummit jet lag kicking in – need to go outside & do some lunges to wake up #flewinfromnz
Thu Sep 15 18:01:12 +0000 2011 – tweet id 114398374375075840 – #64

#gsummit don’t gamify sexual harrassment at work –> common sense approach/advice
Thu Sep 15 18:05:05 +0000 2011 – tweet id 114399351375282176 – #65

#gsummit @byronreeves @charlieykym @obie @maksim @mherger @kessampanthar –> know of any internal gamified training progs?
Thu Sep 15 18:08:41 +0000 2011 – tweet id 114400257135230977 – #66

#gsummit @justGLew on stage talking about loyalty should change into engagement
Thu Sep 15 18:22:03 +0000 2011 – tweet id 114403619754876928 – #67

#gsummit remember creating engagement projects 10 years ago when I was a youth worker #flashback
Thu Sep 15 18:23:43 +0000 2011 – tweet id 114404042507173888 – #68

#gsummit you guys ever hear about the ladder of participation http://t.co/FQqkRutI
Thu Sep 15 18:25:19 +0000 2011 – tweet id 114404444128555009 – #69

#gsummit @justglew talking about creating a gaming layer on top of the social which already exists (through API)
Thu Sep 15 18:36:22 +0000 2011 – tweet id 114407222141923329 – #70

great to chat #irl with tweeter extrordinaire for #gsummit @dwmcallister
Thu Sep 15 19:08:28 +0000 2011 – tweet id 114415302376304640 – #71

#gsummit interesting transmedia case study from the dark knight & Susan Bonds –> is it gamification or clever marketing?
Thu Sep 15 19:38:43 +0000 2011 – tweet id 114422914190807040 – #72

#gsummit I left the hall on 77 tweets now I’m not featured #brokenleadershipboard
Thu Sep 15 19:43:09 +0000 2011 – tweet id 114424030207016960 – #73

#gsummit idea of sharing part of the narrative as a tempter & tool for engagement
Thu Sep 15 19:45:45 +0000 2011 – tweet id 114424687118909440 – #74

#gsummit fantastic ideas / stories here – big question is can it be successful without the popularity of an artist / film release?
Thu Sep 15 19:47:43 +0000 2011 – tweet id 114425179500838912 – #75

#gsummit write the audience into the story
Thu Sep 15 19:48:46 +0000 2011 – tweet id 114425444002054146 – #76

#gsummit people get from games what they want to get from life –> nice
Thu Sep 15 19:59:59 +0000 2011 – tweet id 114428267280347136 – #77

#gsummit check out the great #tedxoverlake talk re: self-educated patients http://t.co/IV0M6C6X to aid the debate here
Thu Sep 15 20:59:01 +0000 2011 – tweet id 114443123257647104 – #78

#gsummit “we need to engage & activate individuals in a physical way” Kevin Richardson
Thu Sep 15 21:30:03 +0000 2011 – tweet id 114450931944398848 – #79

#gsummit 1st showing of new #funtheory vis to stop kids (& men) peeing on toilet seats
Thu Sep 15 21:31:34 +0000 2011 – tweet id 114451313995169792 – #80

#gsummit enjoying @k_richardson presentation –> simplifying & contextualising all the gamification debate from today
Thu Sep 15 21:34:01 +0000 2011 – tweet id 114451929320529921 – #81

#gsummit @k_richardson now asking the big questions –> applying all this stuff to tackle the big issues… #hellyeah
Thu Sep 15 21:36:49 +0000 2011 – tweet id 114452636610199552 – #82

#gsummit day 2 – looking to video interview lots of peeps today especially in the edu space – let me know if you’re up for it
Fri Sep 16 12:58:49 +0000 2011 – tweet id 114684663460659200 – #83

#gsummit all this talk yesterday of loyalty vs engagement – 10 years ago I was creating participation projects http://t.co/60cD6vRE
Fri Sep 16 13:06:27 +0000 2011 – tweet id 114686586230288384 – #84

#gsummit crazy random question: does anyone have a mono to stereo 3.5mm jack I can borrow? Left mine at the hotel #desperate
Fri Sep 16 13:14:26 +0000 2011 – tweet id 114688593942949890 – #85

#gsummit gamification is not pointification –> important point
Fri Sep 16 13:22:02 +0000 2011 – tweet id 114690507858378752 – #86

#gsummit @gzicherm talking from his book ‘gamification by design’ –> I didn’t get a copy in my welcome pack :-(
Fri Sep 16 13:23:16 +0000 2011 – tweet id 114690816383008768 – #87

#gsummit agree about the overall point that change is fast & slow but at the heart is people so saying they change slow is very wrong
Fri Sep 16 13:25:45 +0000 2011 – tweet id 114691444811374592 – #88

#gsummit games doesn’t make you smarter – play & learning does – see neotony –> or maybe that’s just semantics
Fri Sep 16 13:28:50 +0000 2011 – tweet id 114692217196646400 – #89

#gsummit gamification is not for everyone – it must have a product fit –> *nods
Fri Sep 16 13:31:18 +0000 2011 – tweet id 114692839060930561 – #90

#gsummit we have to understand the emotional & motivational of our users in which to design for them
Fri Sep 16 13:34:42 +0000 2011 – tweet id 114693696464764928 – #91

#gsummit loving @gzicherm exploration of Bartles player types #googleit
Fri Sep 16 13:39:13 +0000 2011 – tweet id 114694833809002497 – #92

#gsummit Trying again-anyone got a mono to stereo 3.5mm jack? Otherwise will have to run back to hotel during break :-(
Fri Sep 16 13:49:24 +0000 2011 – tweet id 114697394175746048 – #93

#gsummit social gaming mainly driven by serotonin
Fri Sep 16 13:50:24 +0000 2011 – tweet id 114697646714789890 – #94

RT @dwmcallister: bartle is a “virus” that has expanded beyond its limitations #GSummit –> you don’t like?
Fri Sep 16 13:51:33 +0000 2011 – tweet id 114697934523744256 – #95

#gsummit enjoyed @jradoff’s alternative take on #Gamification – thank you John
Fri Sep 16 13:58:32 +0000 2011 – tweet id 114699692947943424 – #96

#gsummit from pirsig – it’s not what’s new but what’s best… Relevant to opening of speaker :-)
Fri Sep 16 14:02:11 +0000 2011 – tweet id 114700613241143296 – #97

RT @richjguy: 4 those of us watching at the office..please show the slides when the speakers reference them @foratv #gsummit –> imp stuff
Fri Sep 16 14:09:14 +0000 2011 – tweet id 114702385871466496 – #98

RT @jaranoff: @bankervision creates a game that inadvertently lead to internal “insider trading” #gsummit –> fun & interesting talk
Fri Sep 16 14:10:05 +0000 2011 – tweet id 114702601102176256 – #99

#gsummit @bjfogg being quoted at the conference here :-)
Fri Sep 16 14:18:39 +0000 2011 – tweet id 114704755066023936 – #100

#gsummit haha I’m lost already #phdmindsvssimplebrain
Fri Sep 16 14:19:36 +0000 2011 – tweet id 114704994762113024 – #101

#gsummit had to pop back to the hotel for my mic jack – what did I miss?
Fri Sep 16 14:45:37 +0000 2011 – tweet id 114711543492513792 – #102

RT @jaranoff: Games vs gamification: games are fiction, gamification involves real people. @gzicherm #gsummit –> nice
Fri Sep 16 14:47:32 +0000 2011 – tweet id 114712023551574016 – #103

#gsummit big thanks to @bankervision @radoff @mich8elwu @gzicherm for this mornings sesh –> high 5s all round
Fri Sep 16 14:52:31 +0000 2011 – tweet id 114713279997284352 – #104

RT @HealthGamer: @ananthpaius is up at #gsummit, been looking forward to his presentation –> same here
Fri Sep 16 15:25:52 +0000 2011 – tweet id 114721670366887936 – #105

#gsummit @ananthpaius painting a sad picture of young kids/education – looking forward to hear about how he turned this around
Fri Sep 16 15:28:14 +0000 2011 – tweet id 114722264724938752 – #106

#gsummit never been asked to google ‘team grill head’ before
Fri Sep 16 15:29:55 +0000 2011 – tweet id 114722688479657984 – #107

RT @gamificationco: Team Drill Head – http://t.co/LgZYfBnL @ananthpaius’s classroom site #gsummit #education –> there you go
Fri Sep 16 15:30:58 +0000 2011 – tweet id 114722954625040384 – #108

#gsummit technology (just like the web) is a great tool to augment education (quote by me whilst watching @ananthpaius)
Fri Sep 16 15:36:49 +0000 2011 – tweet id 114724426515365888 – #109

#gsummit group kids by how their brain works –> love this
Fri Sep 16 15:37:45 +0000 2011 – tweet id 114724661933256705 – #110

#gsummit playing is learning by stealth http://t.co/iL3HdFOI –> a chapter from a book I wrote – relevant to current discussions
Fri Sep 16 15:42:01 +0000 2011 – tweet id 114725735566032896 – #111

#gsummit big learning for the @gamificationco organisers about moving the table for next conference (or raise screen)
Fri Sep 16 15:46:24 +0000 2011 – tweet id 114726837527117824 – #112

RT @tomascaraccia: Can you imagine Sir Ken Robinson ideas gamified ? #gsummit #gamification –> how about it @sirkenrobinson
Fri Sep 16 15:47:59 +0000 2011 – tweet id 114727237999280128 – #113

#gsummit the learning is the variable – time allocated to the topic is set –> big point from @ananthpaius
Fri Sep 16 15:50:54 +0000 2011 – tweet id 114727971226517504 – #114

#gsummit an opportunity to align the ‘engagement alliance’ announced at the beginning of the conference to @ananthpaius call for help?
Fri Sep 16 15:55:45 +0000 2011 – tweet id 114729192242954240 – #115

#gsummit bunch of us meeting at 1pm upstairs to discuss gamification & education if anyone wants to join us?
Fri Sep 16 15:57:34 +0000 2011 – tweet id 114729650487435264 – #116

#gsummit if there are more women gamers where are the lady speakers?
Fri Sep 16 16:05:11 +0000 2011 – tweet id 114731565782806528 – #117

RT @tomascaraccia: If a child can’t learn the way we teach, lets teach the way a child learns. #gamification #gsummit #education –> nice
Fri Sep 16 16:06:17 +0000 2011 – tweet id 114731842757853184 – #118

#gsummit guilt & shame has become fun & fame in terms of education & use of gaming
Fri Sep 16 16:10:53 +0000 2011 – tweet id 114732999727267840 – #119

#gsummit gamification should encourage collaboration –> @tobyberesford is doing something around that :-)
Fri Sep 16 16:14:39 +0000 2011 – tweet id 114733947832893440 – #120

#gsummit the school system is the exactc opposite to gaming – a problem & an opportunity –> hell yeah
Fri Sep 16 16:21:15 +0000 2011 – tweet id 114735608441737216 – #121

RT @elbertchu: @Pearsonpic says #school is a badly designed #game. Time for much needed upgrade #gsummit –> love this also
Fri Sep 16 16:24:19 +0000 2011 – tweet id 114736379119943680 – #122

RT @CRiggalls: #gsummit Like the term “flow state enabler” so important in task driven software –> or as a rock band name
Fri Sep 16 16:34:55 +0000 2011 – tweet id 114739049817841664 – #123

RT @mediasnackers: #gsummit teachers aren’t the problem but the principals / administrators (due to their age & lack of understanding)
Fri Sep 16 16:40:04 +0000 2011 – tweet id 114740342670098433 – #124

#gsummit BIG thanks to @gzicherm @gamificationco & the rest of the organisers/sponsors/attendees for filling my brain with good stuff
Fri Sep 16 17:54:31 +0000 2011 – tweet id 114759081771806720 – #125

The above is thanks to Twapper Keeper.

5 Comments

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  • Reply

    Toby Beresford

    Great post DK. I love all the video interviews – great to see everyone’s viewpoint!

  • Reply

    Steve Lowe

    So to adapt John Radoff’s comment “…understand your customer and make them a hero…” in learning design we could say, “…understand your student and make them a hero…” That’s not a bad sentiment!

    • Reply

      DK

      Steve – welcome and thanks for the comment. Not a bad sentiment indeed :-)

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