National Digital Forum (NDF) 2012 | Beyond Social


Time to ask some different questions—here’s the programme description:

If social (media) is no longer the new shiny set of tools that everyone gasps at then what are the next set of questions? In this fast-paced session, DK will balance his presentation with overarching cross-sector ‘big picture’ strategies right through to platform-specific tools and techniques which deliver.

Here’s the critical question in my piece:

If I asked how many of you [in the audience] have a social media strategy or are developing one, then half would probably raise their hands. If I asked how many has a social media culture [in their organisations] then I would wager there would be very few?

Have a think about this for you and your organisation / company…

Client testimonial:

“It’s all about the intersections” pretty much turned into the unofficial tagline for NDF2012 after DK’s spell-binding talk in the opening morning’s plenary session. I can’t count the number of times I’ve heard people talk about his presentation and the idea that collectively we need to stop thinking about our collections, websites and work as destinations and start seeing them as intersections—places that our audience find new ways to move between all our stuff. It was a wake up call—one we needed and are heeding. Truly inspiring stuff, thanks DK!
Matthew Oliver, NDF2012 Conference Organiser


Thanks to the National Digital Forum for giving me permission to put up online this screen recording and remix (originally recorded November 20, 2012—they are still waiting for the folks who did the filming to send them the raw video files).

If you have the time, check out the other sessions from this really good conference.

Related post: Strategies vs Culture | Influencing Excellence
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