The figures speak for themselves and also illustrate how, at least in these events, NZ is gaining parity with the other conferences I’ve been involved with in the UK / North America, in adopting Twitter as a rich back-channel-compliment to the events activities (still a way to go to it being integrated fully which the above will no doubt accelerate).
Wonderful things to note are:
the amount of tweets which now include @ replies or mentions of other folks—a rise in literacy of how to craft a good tweet and the etiquette around referencing people
those tweets which feature hyperlinks—users sharing content or highlighting other relative items of interest on the web, quickly finding what the speaker was talking about (whether it be a new term or a new app), then adding that to the tweet. Delightful.
and what about those impressions…
Even though the venue had a few issues with the net connection on the first and second day this big increase in the numbers serves as a reminder how technology is in fact augmenting communication. Making it more immediate. More dynamic. More ‘sticky’.
This is the future of conferences / events: a multi-media-layered approach to the experience. Allowing those to share wider through their networks. Consideration given to content which is findable. Quotable. Emotive. Of value. Actionable. Stuff the conference organisers and delegates can ‘talk’ about before, during and after (not just during AND not just on Twitter (this is a metonym)).
Were you at Ulearn12? Did you tweet? What did you get out of the virtual and real combining? Let rip in the comments below.
Big thanks to Martin for assisting in crunching several spreadsheets together. For anyone using the IFTTT recipe BEWARE, it does not work fast enough to capture all the tweets at something like a conference.
the expanded use of links within tweets plus conversations which followed (probably a little due to the fact I set up open Google Docs so the audience could collaboratively take notes during the four main keynotes—can be found on the Learning@School blog)
What did you take away from the infographic? Am I asking the wrong questions? What do you think of the results? Were you at the conference and tweeting out and if so how did it add to your experience of the event?
I’ve been talking to clients about them probably for about 4/5 years now as an opportunity to present statistical related material in a much more engaging and ultimately shareable way. Think annual/quarterly reports, market/customer research, sector analysis etc
Now get the research/numbers peeps in your organisation to talk to your design team so together they can create some gorgeous infographic offerings. Failing that, take the initiative and impress your boss by doing one yourself—there’s quite a few how-to’s on the web like this, that, and thus (don’t forget to come back and leave a comment sharing what you’ve done).
Have I made you a fan of infographics? What ones have you seen which you want to share? Leave a comment you lovely readers you.
Above is a quick and dirty infographic created as a mini Ulearn conference evaluation (a superb educational annual event organised and run by CORE Education).
The big takeaways:
#Ulearn11 was trending in New Zealand the two main days of the conference
the massive reach the 300 active tweeterers accumulative follower network has (TweetReach indicated it at nearly 750,000 impressions and a reach of about 70,000 people)
how easy you can measure the ‘popular kids in the playground’ (those who tweeted and were tweeted about)
Couple this with twitter conversations not using the hashtag, the connections made through the tweeted ideas plus the retweets, then you’ve got an indication of how Twitter can enable an event to go global.
How do you measure the social media elements of your events? Do you display them graphically or in a different way than above? Drop some knowledge in the comments below.