All posts tagged mentoring

Eagle Labs | Activating Latent Resources

A bank who does co-working / maker-spaces / incubating / mentoring.

Due to online and mobile banking, the use of branches is in decline. So if you run a business which own an array of centrally located urban real estate nationally, what do you do?

Well, Barclays UK (in collaboration with a couple of other folks) have launched Eagle Labs, an experiment in activating their latent spaces and making them available to the startup community as incubators whilst wrapping around supportive services as well.

With nine locations across the UK, it’s a great start to an intriguing project:

eagle labs why

Was wonderful to be able to visit Eagle Labs Brighton a few days ago and deliver a session plus spend some time advising some of the fantastic startups in the space:

DK at Eagle Labs Brighton

DK gave a brilliant keynote at the Eagle Lab Flight Programme for me where I am Creative Director. The programme is an accelerator run By Creative England in partnership with Barclays UK and their Eagle Lab Programme.

He delivered and inspiring talk with slides and resources for the companies on the programme at the Eagle Lab in Brighton UK on April 21st 2017. Having known and worked with DK at previous events I have run it was great to have him in person in the room with the businesses and clients. The keynote was on “putting the social back into social media” – and with a strong focus on authenticity and voice and remembering that the ‘audience has an audience’ too. Thanks DK – here’s to the next collaboration.
Marcus Romer

A superb example of an organisation needing to diversify, repurposing their latent resources (instead of simply selling them off) to add value to a community whilst still ensuring alignment with a potential customer base.

Here’s a silly man being scared by an eagle:

Culture Hive Digital Marketing Academy | Everything Is Beta

abraham-lincoln-axe-quote

Mentoring is never linear.

For the past three years I’ve been honoured to be mentoring ‘fellows’ from the cultural sector via the the Arts Marketing Association, Digital Marketing Academy.

Fellows are invited to devise, test, develop and share digital marketing experiments with the help of a leading digital specialist as their Mentor. The experiments are developed on real audiences in order to trial and adopt good practice and achieve new ambitions and perspectives in digital marketing.

Every year, I’ve been working with three fellows and although many experiments have seen fruition, like using printed flyers to promote digital offers, connecting schools with arts and cultural organisations online and using online data to drive digital efforts, the most important learning is that everything is beta.

Ideas don’t follow a neat, linear pathway to actualisation, there are just too many factors which influence things, like resources, time, other projects, literacies, organisational culture etc. Developing pathways to action is sometimes more about understanding deeply the causalities of the hurdles and / or clearing the route rather than walking them.

The two most common challenges facing the fellows during my time as mentor is that of capacity and expectations. The first relates to simple the amount of ‘other’ in the professional portfolio the mentee is juggling. Space for reflection let alone experimentation is rare so even being part of this initiative is a fantastic opening of potential. The latter is obviously an internal, softer set of attitudes which the organisation manifests. Again, another ongoing, sometimes abrasive hinderance to the intent of the projects, which is specific and is tackled by rephrasing or positioning the efforts in a digestible and values / outcomes based manner.

Without at least attempting to address these factors then experiments rarely gain deeper traction.

Put another way, the axe needs sharpening first.

Big thanks to my mentees this year: Rachel and Ryan from the digital team at Barbican Centre plus Helga who’s heading up the marketing team at Pavilion Dance South West.