All posts tagged startups

Eagle Labs | Activating Latent Resources

A bank who does co-working / maker-spaces / incubating / mentoring.

Due to online and mobile banking, the use of branches is in decline. So if you run a business which own an array of centrally located urban real estate nationally, what do you do?

Well, Barclays UK (in collaboration with a couple of other folks) have launched Eagle Labs, an experiment in activating their latent spaces and making them available to the startup community as incubators whilst wrapping around supportive services as well.

With nine locations across the UK, it’s a great start to an intriguing project:

eagle labs why

Was wonderful to be able to visit Eagle Labs Brighton a few days ago and deliver a session plus spend some time advising some of the fantastic startups in the space:

DK at Eagle Labs Brighton

DK gave a brilliant keynote at the Eagle Lab Flight Programme for me where I am Creative Director. The programme is an accelerator run By Creative England in partnership with Barclays UK and their Eagle Lab Programme.

He delivered and inspiring talk with slides and resources for the companies on the programme at the Eagle Lab in Brighton UK on April 21st 2017. Having known and worked with DK at previous events I have run it was great to have him in person in the room with the businesses and clients. The keynote was on “putting the social back into social media” – and with a strong focus on authenticity and voice and remembering that the ‘audience has an audience’ too. Thanks DK – here’s to the next collaboration.
Marcus Romer

A superb example of an organisation needing to diversify, repurposing their latent resources (instead of simply selling them off) to add value to a community whilst still ensuring alignment with a potential customer base.

Here’s a silly man being scared by an eagle:

CreativeHQ | Social Media For Startups

creativehq sessions

Developed and delivered a three-afternoon session course for a eager group of startups at CreativeHQ.

DK’s sessions on social media highlighted the importance of utilising a variety of tools to build an online company culture quickly and effectively—which is a priority for a startup business. One of the most important themes was how you can use your online culture to build your brand and leverage it to build a marketplace around your business. He is an absolute guru in the field and his hands on approach allowed people to pick up practical areas to focus and develop during each session. This was not your usual run down on social media, it is a look at who you are, who is your audience and most importantly—how do you get started today. I am forever reciting “Culture eats strategy for lunch.”
Jill McCarthy, Business Associate, CreativeHQ

Blush.