The “how” suggests that improvement is always possible. The only question remaining is how we will find success. The word “might” temporarily lowers the bar a little. It allows us to consider wild or improbable ideas instead of self-editing from the very beginning, giving us more chance of a breakthrough. And the “we” establishes owndership of the challenge, making it clear that not only will it be a group effort, but it will be our group.
Some great wisdom from IDEO’s Kelley Brothers in this article on ‘using language to shape a creative culture’.