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Flawed Social Media Engagement Tactics | A Simple Fix

A snippet from a recent Creative Welly episode which sums up my thinking on why our online feeds are so ineptly corrupt these days plus a simple strategy to solve the problem.

And I meant a psychology degree in addiction.

“Trust people to be human and adults about this. Let them follow who they want to follow and just serve them that stuff, nothing else. And you’ll be surprised then the uptake of activity because you’ve trusted them.”

Clipped from Creative Welly Episode #49 | Julia Capon & Jake Nash

See also:

My idealist spirit still hopes for a time when the web works for its users and not the advertisers.

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TEDxWellington 2016 | Trusting In Trust

TEDx experiences should be special.

The above was special. It was scary. And hopeful.

To be part of the TEDxWellington team who volunteered and put this together will remain a creative and significant high point in my life.

We started with an idea of trust which soon became a real action to be taken as more and more people (as part of building an event on this scale) had to be bought into the ‘inner circle’. Not one person let us down.

It was a year we intentionally stepped beyond our comfort zone, and:

  • sold out in 2minutes
  • tripled the amount of speakers / performer applications
  • doubled the livestream count
  • tripled the amount of volunteer applications
  • nailed something which has never been tried before with a TEDx event

Read about the other things we did in the TEDxWellington 2016 Review | The Story Of Trust blog post.

Oh and just wait till you hear what we got planned next year.

ADDENDUM 18.3.16: our little event got covered on the TEDx Innovations blog on ted.com.

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