Guiding and aiding engagement through data.
Tweriod is a neat little free service which offers an insight into when your Twitter audience are online and therefore what times to post content into the stream to gain maximum reach and response (see above).
As you can see from the graph below, the data offered also illustrates your optimum reply window (love that there’s an increase in responses around lunchtime):
Now, there’s an obvious danger of tweeting out during a short period of time and clogging up your networks stream with your stuff. However, managed correctly, will take the information above and do a little testing around focussing my tweets during these certain times to see if more engagement occurs.
I also dropped the $5 for the one-off pdf report but it’s not really worth it (as it’s basically the stats in presented in a daily graph—nothing else). If you know how to screengrab just don’t bother and save your money.
How do you decide when to tweet? What do you make of the above service? Would it influence you to tweet differently?
UPDATE Just came across this infographic by Fusework Studios: