A bank who does co-working / maker-spaces / incubating / mentoring.
Due to online and mobile banking, the use of branches is in decline. So if you run a business which own an array of centrally located urban real estate nationally, what do you do?
Well, Barclays UK (in collaboration with a couple of other folks) have launched Eagle Labs, an experiment in activating their latent spaces and making them available to the startup community as incubators whilst wrapping around supportive services as well.
Was wonderful to be able to visit Eagle Labs Brighton a few days ago and deliver a session plus spend some time advising some of the fantastic startups in the space:
DK gave a brilliant keynote at the Eagle Lab Flight Programme for me where I am Creative Director. The programme is an accelerator run By Creative England in partnership with Barclays UK and their Eagle Lab Programme.
He delivered and inspiring talk with slides and resources for the companies on the programme at the Eagle Lab in Brighton UK on April 21st 2017. Having known and worked with DK at previous events I have run it was great to have him in person in the room with the businesses and clients. The keynote was on “putting the social back into social media” – and with a strong focus on authenticity and voice and remembering that the ‘audience has an audience’ too. Thanks DK – here’s to the next collaboration. Marcus Romer
A superb example of an organisation needing to diversify, repurposing their latent resources (instead of simply selling them off) to add value to a community whilst still ensuring alignment with a potential customer base.
Learnings from developing / delivering an effective and profitable conference.
Last week, over 150 people attended Speaking With Purpose, a one day conference for those looking to increase their public speaking confidence and hungry to develop their storytelling techniques.
This was my first independently-produced, medium-sized, personally-funded event, with folks attending from Tuaranga, Christchurch, Queenstown, Auckland, Palmerston North, Dunedin and all over the Wellington region.
Here’s what I learned:
Pay Your Speakers
In NZ, paying conference speakers for their time / talent is not commonplace (unless you’re bringing someone in from overseas it seems).
Committing beyond the usual “we could maybe find a couple hundred bucks for your time” ensured there’s not only an expectation of quality but also a contractual effort from your deliverers. What better way to contribute towards building a trend for valuing this talent and skill.
I opted to run the whole show myself. Apart from paying a few friends on the day for their time to manage operations, I oversaw and did everything, including:
I didn’t use a ticketing service and invoiced everyone individually just to see if it could be done (both saving myself some money in ticketing fees and not passing those costs on to attendees plus allowing for a more personal touch). The seven day payment policy for attendees once they registered (which most stuck to) gave me the working capital which enabled quick payment of the 50% venue deposit (every ticketing service keeps the money till after the event you see).
A lot of the above could’ve been outsourced although it was just as simple for me to do than find someone, explain my expectations and follow up with it all.
Offers & Freebies
I experimented with the above offer although it yielded only four sales (the Early Bird rate sold out in a couple of weeks in January and 25s-and-under rate a few weeks before the event).
Finding and gifting on freebies to those in the community who do good things already, drove more traffic and sales than any other strategy as they positively shared the event details with their audience.
Was surprised with the small amount of creative pitches received for those who couldn’t afford the attendee rate (got three, reduced rated two). Although a few offered their services for the cost of attending which is an easy yes. Thanks to Francesca for doing the video above, Jane for looking after social, and Trent for taking some wicked pics.
Business Model
This wasn’t just a money making exercise, although, to keep a roof over my head and food in my belly on top of the meaty risk of covering the $20k venue costs plus speaker fees, printing charges etc., a financial profit was one of the blatant goals.
It took nearly 4.5 months of my time, probably 25 hours a week (then again I already knew every speaker plus have experience of running events via my TEDxWellington and Collider experience).
The total profit reached into five figures with no sponsors to bring the costs down or partners involved to take any of the operational activities on.
There’s are definite areas for improvement or just things I learned from this endeavour, including:
Refocussing success targets—I was very precious about selling out and hungry to do so. Even though there were only 10 tickets left, it bugged me that I didn’t (and not because of the money I would’ve made). Should learn to celebrate what was achieved instead of getting stressed out on this one big goal (see final lesson).
Invest in (ethical) PR—I could’ve afforded to pay for someone to get some coverage of the event in gatekeeper publications and in return would’ve probably sold out.
Learning to steer—being an MC is not my most comfortable role, although I’m getting better and a good skill to have in the arsenal, it’s still something which needs more honing.
Build a team—even though I hired my good pals from TEDxWellington to assist on the day, adding a couple more specifically to look after tech and little minor things would’ve been nice.
Find partners / sponsors—see business model above.
Celebrate—I just created a medium sized skill based event in a very small market and succeeded on all accounts. Yet I’m struggling to figure out why I can’t celebrate (with grace):
Future
There have been calls to replicate the event in Auckland plus some individual enquiries to repeat for specific organisations. Will follow up the latter to see if it’s viable, and explore the former through some partner organisations like the Council and economic development agency there.
Later on in the year, am looking to develop and deliver another broad skill / topic based event in Wellington and to build on this experience and learnings.
And next year, do it again as looking at the feedback there’s a desire.
Watch this space.
And finally, the event was wonderfully wrapped up by Ali Jacs, summarising the whole day in one superb poem:
Any successful presentation is not judged by what is said,
but by what the listener received.
So tell me,
What have you received?
Today we’ve heard from some of the best
To help us put our storytelling to the test
Under the microscope of enquiry
To dig down deep
into our own stories
DK brought us the practical slide deck tips
To present like a ninja-boss
To make each word pop like a hot toast out of the toaster, perfectly done
Emotions wrapped up inside each and every word
And in every slide, a story
When it’s all said and done, at the end of the day,
What’s the word you want people to remember?
Speaking with Purpose
Kaupapa
–
Sometimes the quietest people have the loudest minds
And Dr Michelle Dickinson is one of those of those indeed
She started out as Santa Claus
Pulling out gifts of introverted wisdom from her sack,
for us to all receive
before revealing her true identity
Nano-girl!
The character she became to overcome
The sweaty palms and heart beating like a drum
Those balled up words that caught in the back of her throat
Nanogirl,
the superhero conjurer
Who can turn sabertooth tigers
Into a room full of kittens,
And with that, the warm, furry, fuzzies of connection began
to weave their way through the room
Michelle reminded us that successful presentation is not judged by what is said
but by what the listener received
And I don’t know about you,
But I received the glorious image of a room full of kittens,
And that’s pretty freaking awesome in my book
–
Sarb Johal reminded us,
That we should tread with our verbal footprints
Ever so carefully
Social relationships are not rocket science – they’re far more complicated than that.
With so many parts of the brain to process the stories we hear,
Language can be a bridge or a barrier across the spaces in between
For my interpretation of your “we”,
May be more than simply you and me
It could be,
my friends and not you,
Or we as in I,
Or we as in you
Or we as in every liked minded person on Earth
And all in all these situations, “we” has been found wanting in authenticity
And always remember,
Whether you’re finger tapping, gesturing or playing with intonation
Supercalifragilisticexpialidocious
Never communicate that you are nervous, you’ll only be atrocious
if you don’t believe your message, your body will betray you
Be Mona Lisa calm, and you will always be tremendous
Just simply tremendous
–
Now just as that energy loan shark from the morning’s caffeine hit
was knocking on the doors of our attention, to collect….
Emma Hart took to the stage, to take us on a journey
Beyond the stats
Beyond the facts
Beyond communication just for relevance
Into communication for elegance
Whether we seek to shift the world with our words
Or just to stop being bullied in the boardroom
The metaphor is a tugboat
that can begin to turn the course
Of the freight liners of our predominant narrative
pulling us from the dull oceans of the mundane
Into the vast, limitless seas of visual language
Where we share our stories with intent
The less words, the more meaning,
Talk like you talk, not like you write
Any if all else fails, find your inner Eminem or Lauryn Hill
And channel the rapper within
–
To close us off for the evening,
We turned our attentive ears,
To Glenis Hiria Philip-Barbara, a living, breathing story of culture
The woman who last year inspired me to set out on a journey
Towards kotahi miriona kōrerorero i Te Reo Maori
One million conversations in Te Reo Māori
When you start the narrative of your life,
Where do you begin?
A good place to start is with the purpose
The foundations of your story
Kaupapa
Ka-u-papa
Literally to hold fast to your foundations
And Glenis’s middle name Hiria means to be held
So let’s hold these words like the gift of language
Balanced on the tips of our tongues
Or like snorkestral maneuvers in the wharenui
Punctuating the darkness until the early morning light of te rā whiti
Let’s store them in the treasure trove of our voicebox,
To call upon anytime we need to find our kaupapa
–
We each hold individual strands of story
That have unravelled behind us throughout our past
But when we weave them together,
With purpose, passion,
Presence and conversation
We get a beautiful rope of storytelling creation
One of the key lessons I’ve learned in telling stories is to be succinct,
So haere ra, ka kite ano koutou,
to both the introverts going home for a nap
And those heading downstairs for a drink
Soon after registering the organiser reached out to invite me to say a few ‘inspirational’ words at the beginning. With the theme of “networking technology for social change” definitely lighting my fire it was an easy yes, however, leading three social media sessions and one on creating videos on your mobile phones sessions later, being a simple attendee was somewhat scuppered.
As with all good unconferences, the agenda is never set with the participants defining the events content. Switching mindsets early on and being open to offer as much as to take from these community focussed affairs certainly increased my enjoyment, plus the conversations provoked by the sessions definitely added to my knowledge / understanding.
Huge thanks to the organisers and sponsors of the event. Volunteering, attending and supporting such initiatives is so important in building informed communities of practice from which good things always are born.
“When I asked DK to share some insights about what he’d learned from running TEDXWellington at our community unconference, his answer was a very quick yes. His opening words really set everyone up for the day in terms of creating an atmosphere where people were willing to freely share. The well chosen stories gave people confidence to take a leap into the unknown. From there, many participants, probably two thirds, took the opportunity to join a impromptu session DK ran. It was a delight to have DK involved in our day, something I hope we are able to do again.” Stephen Blyth, Organiser, NetSquared Wellington
Was very surprised how little my ideas and tactics have changed, spruced them up a little though and here they are:
1. Finish the presentation the night before—it stays fresher in your brain than if you completed it a few weeks previous. Gives you time to add in new industry and sector developments plus it also offers the opportunity to add in references from earlier talks (if it’s more than a one day event). Most importantly though it doesn’t give you a chance to practice (GASP)…
2. Don’t practice—a great talk is like a conversation (and no conversation goes the way you planned, no matter how many times you practice it in your head). Sure, run through it once or twice to check the timings plus transitions etc but this is more an exercise of knowing what you want to convey rather than rehearsing exactly what to say verbatim. Remember, you can practise your talk but you can never practise speaking in front of a room of strangers / your colleagues / your board etc.
3. Don’t do lecterns—it forms a physical barrier between you and your audience. Less is definitely more in this instance and before you say, “where do I put my script?”…
4. Never use a script—if you know your stuff you don’t need it written down. This method means: head down, losing intonation / connection with your audience / professionalism. We don’t talk the same way we write and it just doesn’t work. If you’re an organiser of any events / conferences, ban podiums and scripts. It will scare a lot away but I guarantee you’ll be left with fantastic speakers who simply know their stuff.
5. Let your client dictate the topic not the content—I once had a very needy client who heavily dictated the content of a presentation to the point of even signing it off weeks before. It’s the ONLY time the organisers didn’t think I delivered (even though three quarters of the audience thought I was good/very good). Coincidence maybe, but experience tells me otherwise.
6. Move—the best speakers are passionate and passion means movement. Move around the stage / floor. Move your arms, your face, your eyebrows. Communicate with your body not just your words / slides.
7. Look at your audience—don’t pick a spot at the back of the room / hall and drift off. Sometimes this is hard if you’re speaking on a lit stage but you can still make people out. After a while you can have some fun with this: I like to pick out those yet to be convinced (you’ll spot them through body language—the ones with their arms crossed and sitting back in their seat—once you have them coming forward and sitting on the edge of their chairs and nodding their heads you know you’re onto a winner).
8. Bullets kill people attention—people can read faster in their heads than you can read it out loud. Break each point up into a slide and use one word titles for each to direct your talk. They act as cues for the topics or a point I want to convey. The figurative underline comes from the images/video plus the story weaved around it.
9. Fool your nerves—those damn butterflies can turn into courage-eating moths which can eat you from the inside out. Trick them. The emotional and physiological response to fear is exactly the same as when you’re excited. Tell yourself it’s not nerves but positive anticipation and after a while you will create an ingrained learned response.
10. Enjoy it—if you don’t have fun speaking then don’t do it. There are other ways to promote yourself or spread your message.
Fellows are invited to devise, test, develop and share digital marketing experiments with the help of a leading digital specialist as their Mentor. The experiments are developed on real audiences in order to trial and adopt good practice and achieve new ambitions and perspectives in digital marketing.
Ideas don’t follow a neat, linear pathway to actualisation, there are just too many factors which influence things, like resources, time, other projects, literacies, organisational culture etc. Developing pathways to action is sometimes more about understanding deeply the causalities of the hurdles and / or clearing the route rather than walking them.
The two most common challenges facing the fellows during my time as mentor is that of capacity and expectations. The first relates to simple the amount of ‘other’ in the professional portfolio the mentee is juggling. Space for reflection let alone experimentation is rare so even being part of this initiative is a fantastic opening of potential. The latter is obviously an internal, softer set of attitudes which the organisation manifests. Again, another ongoing, sometimes abrasive hinderance to the intent of the projects, which is specific and is tackled by rephrasing or positioning the efforts in a digestible and values / outcomes based manner.
Without at least attempting to address these factors then experiments rarely gain deeper traction.
Put another way, the axe needs sharpening first.
Big thanks to my mentees this year: Rachel and Ryan from the digital team at Barbican Centre plus Helga who’s heading up the marketing team at Pavilion Dance South West.
The Minimalists have forged a movement and rallying cry towards a simpler and fuller life through their writings, talks and wonderful storytelling.
Last night I watched their documentary (finally, sorry guys) and was reminded again about how living intentionally, without forced consumption and expectations of ownership, increases the richness of the moment plus amplifies the essential experiences of human relationships:
How might your life be better with less? MINIMALISM: A DOCUMENTARY ABOUT THE IMPORTANT THINGS examines the many flavors of minimalism by taking the audience inside the lives of minimalists from all walks of life—families, entrepreneurs, architects, artists, journalists, scientists, and even a former Wall Street broker—all of whom are striving to live a meaningful life with less.
Watch the film although be prepared to have it question your habits, ideas of success and consumerist lifestyle.
Well done Ryan and Josh for this great achievement and thanks for doing what you do.
HUGE thanks to Michelle and KiwiBank for filming and allowing me to share this presentation on ‘speaking with purpose.’
Twenty minutes, full of advice, sometimes contradictory and hopefully some useful.
It’s a concentration of learning from a decade of public speaking experience, what we do with our five/six week coaching course for TEDxWellington (which is where the presentation starts, after I showed the latest review video from the 2016 event) and some stuff borrowed (like an artist) from others.
What did I miss out? What do you agree / disagree with? What were the takeaways for you?
We were very privileged to have DK present to Kiwibank as part of our Knowledge Cafe series. His presentation highlighted tips and tricks for improving as a public speaker, and I was very impressed with both the presentation and his advice.
As someone that fears presenting, his tips provided easy yet elegant advice for how to overcome that fear.
I would unhesitatingly recommend DK for anyone that is looking for either a presenter, or a coach. His techniques are excellent and he is inspiring to work with. Michelle Farrell, Knowledge Manager at KiwiBank
In the last six months I’ve been lucky enough to secure some paid coaching work around public speaking. The first was a three half day sessions for a major production studio in the capital, the second with a science communicator sharpening her delivery and confidence, plus the latest is a set of one-to-ones with senior executives and public sector officers for an important NZ-based government-led symposium early next year.
Think it may be time I updated my website to include this in my offer to the world.
Located this year at Moonlight Basin, deep in the Montana Rocky Mountains, a stunning setting with an elevation (7,000 feet) which matched the magnitude of experience.
It was a delicious cacophony of hugs, conversations, hugs, challenges, hugs, inspiration, hugs, provocations, hugs, presentations, hugs, performances, hugs, exploration, hugs.
As a third time attendee, I still find it hard to describe: it’s an event of sorts, a space where mentorship and personal/professional development is rife. A tribal, enriching, challenging, fulfilling, frustrating, expressive, dangerously optimistic place. Where it fails in fluidity it excels in impact, spurned on by the vast variety of the 150 curated souls.
There were diplomats, rappers, actors, app developers, inventors, sustainability champions, musicians, students, academics, makers, scientists, marketeers, film-makers, entrepreneurs, dancers etc all openly sharing, hungry for collaboration, being present.
The long and full days are littered with immensely powerful stories offered through presentations and unique performances, workshops driving deep questions like ‘what is your intent?’ coupled with sessions to truly play and create, accompanied with relaxed evening activities and an abundance of opportunities to simply converse and connect. These layers provide a richness which resonates beyond the traditional event format to create a community of shared experience that endures.
I’ve learned over my three visits that my favourite and most important thing to do at HATCH is to listen.
There is a copious amount of legacies being built for those who take notice and new pathways being treaded lightly or with barbaric servitude (a first time for many). These are extremely talented people who are shaping their future in the open, raw, honestly and with encouragement.
HATCH is a unique place which gives permission and provides the support to start/continue/stop (depending on where you are).
We were offered a fantastic lexicon to explore around ‘intent’ and ‘purpose’, whilst also being challenged to decipher our ‘ask’ and ‘offer’ to not only those in attendance, but also to the world.
It’s a new model for mentorship based on designing a space and time to cultivate relationships, which manifests trust through shared narratives (a forgotten element in creating deep and lasting change).
And as the event continues to mature and polish it’s rougher edges, the brilliance has always been in the people curation (as it’s invite only and deliberated through the lens that is Yarrow Kraner, founder / organiser who understands magnificently that if you bring a group of fantastic souls together, you can trust in their ability to add value to each other).
What I learned
Listening is an art.
Better questions really do exist.
Curation + purpose + space + time = impact.
Be bolder and don’t shy away from your voice.
Your worth is amplified when adding value to others.
Thanks
There are too many to mention although HUGE thanks to the organisers, facilitators, performers, sponsors, volunteers and all the HATCHlings who hugged me, shared their story and listened to mine.
Together, we’re hatching a new world:
The purpose of life is to be defeated by greater and greater things To dance and love and be apart To hug and hold those around you Fill your soul with the life of others Embrace your place in life through your soul Challenging more and more tomorrow.
Deep thanks to BizDojo for contributing to the costs of this trip.
Why am I doing this? Well I tweet some good stuff I find during my RSS adventures and online digital breadcrumb following, thought it be a good exercise to curate them.
To be part of the TEDxWellington team who volunteered and put this together will remain a creative and significant high point in my life.
We started with an idea of trust which soon became a real action to be taken as more and more people (as part of building an event on this scale) had to be bought into the ‘inner circle’. Not one person let us down.
It was a year we intentionally stepped beyond our comfort zone, and:
sold out in 2minutes
tripled the amount of speakers / performer applications
doubled the livestream count
tripled the amount of volunteer applications
nailed something which has never been tried before with a TEDx event
