Social branding strategy development days.
Working with the innovation team plus wider staff, the aim was to develop the framework for a social media strategy regarding a new product direction for the company.
A mashup of design thinking and my own brand of discovery and exploration created an intense and challenging (in all the right ways) experience:
“DK crafted and facilitated a two-day off-site for a cross-departmental group of folks to explore the digital and social media opportunities / consequences of a new initiative. He steered the discussion and activities superbly, sensitive to the levels of literacies whilst igniting the latent talent in the room to a great set of outcomes.”
Phil Sage, Senior Director : Global Product Acquisition & Inventor Relations, Hasbro