Breaking the TEDx model (for good).
A license holder, lead producer and speaker coach, TEDxWellington 2016 was a massive challenge creatively.
The theme was trust and we decided not to reveal anything about the event, where it was or even who the speakers were.
Tickets for TEDxWellington went on sale a month before the event and sold out in two minutes.
Please do watch the video above as it details it better than I can write. You can also read the event review on the TEDxWellington blog.