Zen And The Heart Of Social Media: small publication offering clear and awakening insights into online practices and strategies.
…be concerned with the question “what is best?”, a question which cuts deeply rather than broadly, a question whose answers tend to move the silt downstream.
Robert M. Pirsig, Zen and the Art of Motorcycle Maintenance
Presented as a collection of mantras / insights / statements / principles / standards which have evolved through our experience of working with a cross-sector group of clients and which have their roots in a decade of online activity plus roles in the public & private sector.Want a PDF copy? Then just get in touch and will email it through.