All posts tagged change

Crossing The Chasm | Small Numbers Matter


How the diffusion of ideas can be used in creating socially literate University departments.

The above idea originally was developed regarding how technology is adopted into a culture through consumerism. Within the graph there exists a ‘chasm that needs to be crossed‘ between the innovators / early adopters and the early majority (Simon Sinek does a great job at dissecting and detailing this). Knowing and focussing on this tipping point ensures a piece of technology (and subsequently, an idea) could take hold and become part of the global consciousness.

I recently used this model with the client below regarding creating an internal culture (rather strategy) of social media use.

Ensuring the innovators / early adopters become joined by the early majority sometimes means literally a handful of people rather than the larger department as a whole. Inspiring three or four souls can shift groups into a transitional point and simply thinking about it in this way (a few rather than a whole) makes the task immediately more achievable.

I have had 9 separate emails, 4 passer-by comments, and 5 texts this evening from people who attended the ‘general’ session. All comments were thanking, and praising of you, your talents, your gifts and your style.

You absolutely and undeniably rocked our world today…!!! In Maori we would say:

E kore e mimiti te puna mihi ki a koe e te tautohito, e te pou whirinaki!

(a metaphorical spring of acknowledgement and tribute that would never diminish / dry up… i.e. forever grateful for your expertise….you as a pillar of support (dependable, reliant) and adept / experienced and skilled).

Dee Reid, Te Toi Tupu – Kaihautu (Programme Leader), Institute of Professional Learning, The University of Waikato

In this session we focussed on how we can inspire a small number of people to curate content of interest, celebrate success, acknowledge their growing ambassadorial role, as well as mentoring champions coming through. Remember, we’re only talking three or four people here to create this bigger change.

How are you crossing the chasm?

Measuring, Metrics & Automation | Asking the Right Questions

measuring tape

How do you measure social media? What are the effective metrics you focus on? And, how do you automate the whole damn process?

Questions I’m currently wrestling with. They act like a fibonacci spiral, floating outwards, replicating into other questions. I like this.

Whilst most look to social media to provide answers, I search it for better questions.

For example, the number of Twitter followers will tell you how many people clicked the follow button not who they are, if they share your tweets / values, how much traffic you get from them, if they even like you, if you’re adding value to peoples lives etc (need to look at the back-end web stats for this or deeper still with funky little tools like Twtrland and Tweetstats).

Measuring social is a design challenge: what is left out is as important to what you leave in.

My approach is by starting with the end in mind, by exploring ‘what does success look like?’.

This is a one of those questions which never fails to connect a few synapses, and in terms of my role it’s the following (lifted directly from my job description):

  • CORE Education is recognised as key player in effective use of social media in business
  • CORE’s profile and reputation for understanding of use of effective social media is increased, especially through increased publication and dissemination activity
  • Social media activities throughout the organisation are embedded and sustainable throughout CORE
  • Improved (wider/deeper) brand awareness enables CORE to reach into existing/emerging market segments (especially into corporate market)

So that’s the result but what now needs to be crafted and applied is a change based approach. A layer of social media monitoring tools / platforms / metrics and some kind of reviewing structure to track impact.

So this is where I am. Opening up this line of questioning and hoping you the reader will offer guidance. Some ideas. Steerage and influence on how you are measuring it for your organisation, what metrics prove success and, how is it repeated.

Also keen to hear from people like Radian6 and Brandwatch or any other companies offering the above (especially for non-profits)…

“If you focus on results, you will never change. If you focus on change, you will get results.”
Jack Dixon

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