The continued adventure of establishing a bold event brand in NZ.
Last week was the third Creative Leadership NZ (and second time) at, NZ’s new Institute of Creativity, Te Auaha. It was another sold out affair hosting nearly two hundred humans exploring the intersection of creativity and leadership.
The feedback has been very positive with the general theme of ‘warmth’ coming through. The speakers modelled this in their talks and delivery plus openness to connect in the breakouts, as well as the eagerness of the delegates to embrace the opportunity to share their stories whilst participating in the sessions and / or conversations with others.
As you can see from above, over two thirds of attendees have female names and anecdotally the average age is about thirty-five to fourty.
This year over eighty cross sector organisations and brands were represented, aiding the variety of discussions and connections made in this community of leaders. In theory, the experience and learnings will be taken back to the seven and a half thousand people managed by the delegates.
CLNZ truly bucks the trend of other leadership conferences, away from the pale, male and stale.
What an amazing array of folks we had this year. Tried really hard to again balance the breadth of arenas in the two respected focusses of the conference and the delegate feedback has reflected that aim.
This year I put together a speaker guide which simplified communications of all the aspects of the conference whilst also outlining expectations.
Thanks to these good humans below—a pure delight to collaborate with.
David Bill (keynote / masterclass) : designing empathy at scale,
Emily Chang (keynote / workshop) : The Power of AND – unlocking new ideas by finding the intersection of seeming juxtapositions,
Greg Broadmore (keynote interview) : leading at the intersection of cutting-edge technology and creative processes,
Kaila Colbin (keynote / masterclass) : why courage is the new leadership skill (via Brene Brown),
Samantha Gadd is Founder and Managing Director of Humankind, a business with the vision to create the best employee experiences in the world. Humankind (formerly HR Shop) was a 2015 Deloitte Fast 50 winner, and named fastest growing services business in the Wellington region in the same year.
Samantha is obsessed with Employee Experience and the difference it can have on business performance. Samantha has advised hundreds of organisations over the last 15 years on leadership, culture, performance and all things people. She is passionate about the future of work and the importance of modern leadership to attract and retain top talent. Samantha is currently focused on growing Humankind and recently launched Kin (sister company to Humankind) and building an exemplar employee experience in both organisations. In 2018 Samantha also launched the first Employee Experience Awards programme in New Zealand. Also Mum to three young boys, Samantha is experienced at blending life and work.
Sarb Johal (keynote / workshop) : Making space for creativity: Leading yourself well
Savannah Peterson (interviewer / workshop) : millinial management
Selina Tusitala Marsh (keynote / workshop) : the power of poetry,
Topaz Litman Adizes (keynote / masterclass) : courageous conversations,
Trent Yeo (keynote / workshop) : how sustainability ignites creative thinking,
DK (Master of Ceremonies)
As an aside, one of the overseas speakers pulled out with three weeks to go before the event due to a board meeting timing change which they had to be at. This added thousands to the costs with all the flight changes which had to be made. A fun little hurdle to get over although after a couple of days of panic it all came good.
Sponsors / Partners
This year was the first time CLNZ took cash sponsorship. The Institute Of Management New Zealand (IMNZ) was the founding sponsor and with that got featured heavily in all promotions, received a bunch of VIP passes to share to staff and clients plus also had the opportunity to run an interaction to engage with the delegates. The monies received enabled some additions to the conference (see below in ‘extra costs’).
The second sponsor was for our technical side of the event and enabled the recording of the main keynote talks for the first time (which will be released in the new year). NW Group stepped into this role and looking forward to releasing the videos early next year of the main keynotes.
The other partners contributed either cut-rate services and / or free plus financial grant support for specific speakers.
Finances / Extra Costs
As with previous conferences CLNZ19 was profitable and very pleased to again increase the profit margin from last years event.
All speakers were remunerated financially plus many of them had their expenses covered. When a significant promotional support didn’t transpire I had two invest in a third party agency to assist in the marketing and sales. Other costs included:
- Reprint of event brochure due to design error (click the above for pdf version);
- Banner for arrivals and video backdrop;
- Massage therapists for interactions;
- Carpet tiles to make speaker rug;
- Recording / editing of all keynote talks.
Over half a dozen folks registered who then didn’t pay / attend which equated to over four thousand potential profit lost so next year will have to think how to manage this.
As with the first two years, did a lot myself, including: speaker curation, PR content (like the example above, here are the rest of them: David Bill, Emily Chang, Kaila Colbin, Greg Broadmore, Samantha Gadd, Sarb Johal, Savannah Peterson, Selina Tusitala Marsh, Topaz Adizes, Trent Yeo.), event design, partner / sponsor negotiation / management, website manager, majority of marketing and sales, delegate invoicing, event management, MC’ing etc.
Even though we sold out the week before, definitely need help in the area of ‘Sales’ as have no interest in this area (so feel free to reach out if you can assist for 2020).
The video above played when delegates arrived into the main theatre and was crowdsourced from the registration process. It served to prime the audience and get them situated into the subject matter of the conference.
The massage therapists I have seen and done in previous events so was a lovely addition to this years offering and was constantly utilised.
Our main sponsor IMNZ installed a Christmas tree and invited delegates to write a future message to themselves along the lines of the event theme of ‘nurturing courage’:
At the opening of the second day, I ran an exercise exploring where delegates ‘stand’ on certain topics and get them in the interactive and exploration mindset for the masterclasses:
Lessons / Future
Last year the three future aims for the 2019 event were to gain sponsorship (tick), record videos (tick), build an ongoing community opportunity (ongoing).
For 2020, the focus will be on:
- Building out the interactions both in the main theatre and break out spaces to promote connection through conversation;
- Been approached to explore hosting the event in Auckland by an attendee who is from a major institution up there so will explore that;
- Further financial sponsorship which amplifies the conference values and offer.
Due to the positive feedback specifically relating to the venue have already booked in next years event which will be Monday 30th November & 1st December 2020, put it in your diaries now!
Photos – Day One & Two
So did you attend and if so how was it for you? Are you a creative producer who can answer some of the challenges I have above? Any other observations for me?
Related posts: Creative Leadership NZ 2017 | Reflections & Insights plus Speaking with Purpose 2017 | Reflections On Running A Successful Conference
Since announcing back in August, Creative Leadership NZ 2019 has sold out three of the four categories of registration options and there’s only 26 spots remaining (at time of pressing ‘publish’) of first day only (as second day has all sold out also).
Am never happy until it’s sold out and this month is both focussed on promotional activities along with the delegate experience design of the event.
Producing events (by yourself) is a Herculean task with so many elements to be aware of on top of the multiple human considerations, so something which is helping me keep the energy flowing through the positive lens is the following:
“We’re all going to the same place, and we’re all on a path. Sometimes our paths converge. Sometimes they separate, and we can hardly see each other, much less hear each other. But on the good days, we’re walking on the same path, close together, and we’re walking each other home.”
– Ram Dass
The third bold offering.
This morning, public registrations for CLNZ19 were opened.
The theme is NURTURING COURAGE which explores and cultivates the bravery needed to communicate and tackle creative challenges and really looking forward to being back at Te Auaha, NZ Institute of Creativity.
Very excited that this is the first year we’ve taken brand sponsorship (I personally committed to the financial burden and risk of the 2017 & 2018 ones) and it’s great to have the much aligned organisation, IMNZ on board! The extra money will enable the crafting of the imaginative opportunities to connect with other attendees in between the fantastic wisdom shared by the impressive – and ever growing – speaker line-up (see above).
Building on the insights from last year am keen to continue to hone the event both in terms of market position and also amplify the experience further (which again further differentiates the offer).
So please share on through your networks as it all helps, and see you there – oh and if you need a few ‘whys’:
REASONS TO ATTEND
1. “Creativity, originality and initiative” is the 3rd listed skills in demand come 2022 in the World Economic Forum, Future of Jobs Report 2018
2. Connect with others who are enthusiastic and curious leaders (attendees from last year cumulatively lead 7,295 humans, an average of 40 per delegate)
3. Engage in bold conversations with a community which reflects diversity (2/3rds of attendees from the last two events had female names)
4. Build out your community of influence with a varied network of industry and sector leaders (last year 85+ cross-sector organisations were represented and the year before, 70+)
5. Steal like an artist insights and wisdom from all the amazing speakers / facilitators
6. Define your personal learning journey with the array of workshops throughout the day
7. Apply the learning at the masterclass opportunities available on the second day (where you’re not just listening but testing and doing)
8. Get away from the ‘to-do’ list and into an arena which stretches imaginations and inspires new thinking
9. End the year on a personal and professional development high…
Chase down the content below and fill your face with good wholesome stuff.
This article from the Brexit coordinator for the European parliament about what the UK is getting wrong.
Love this exploration of how happiness doesn’t follow success: it’s the other way round.
If you use Zoom for your conference calling you might want to rethink as it has horrible bugs.
My take on how TEDx is a ‘Hope Generator‘.
If you have an Amazon Alexa in your home did you know the voice recordings are kept forever?
Brian Eno on his ‘Apollo: Atmospheres & Soundtracks’ project:
Another AMAZING video essay from Like Stories of Old:
How positive thinking is harming your happiness w/ Derren Brown:
MARK YOUR DIARIES #CLNZ19 is back REGISTRATIONS OPEN 9am, Mon 5th Aug:
Image credit: Photo by Tapio Haaja on Unsplash
The third annual conference merging creativity and leadership is back!
“Creative Leadership NZ is a two day conference connecting visionary humans into a creative community to solve contemporary challenges.”
The current speaker line-up has just gone live this morning…
…along with all other conference details, agenda, date, theme and background plus those registration prices (which we’ve kept at the same 2018 price):
This is also the first year we’ve taken financial sponsorship and very excited to have IMNZ on board (along with the other supportive partners):
Registrations open next week (Monday 5th August), please, please mark your diaries now and assist in spreading the word.