Creative Welly 2020 Review | Lessons From Nearly 18 Hours Of Conversations

After 11 episodes with 22 impressive humans covering nearly 18 hours of conversations, has it been worth it?

The calibre of guests and their subsequent discussions has been impressive (see below). It’s been such a joy to bring together interesting souls who don’t know each other to explore connections and insights. It certainly celebrating the talent we have in the capital and have learned so much from the discussions.

As an a side, very aware of the positive relationships formed as well as the community being built up through the alums.

Creative Welly is an advertising / sponsor free project and the biggest cost is the time for all involved. It takes a whole day to set up then record two episodes. Then there’s the video editing, reviewing, blog post creation, audio production, uploading all content, distribution etc. I pay for the Vimeo Plus account and a few episodes in switched from the paid audio podcast hosting of Libsyn to the free Anchor platform.

In terms of how many views and / or listens, don’t know. Haven’t looked. This is the deficit in the plan as don’t have the time to promote and upload across multiple platforms, although, to be very honest, this is both not the reason to start this (but totally appreciate for many this is the validating factor).

From a production perspective, there is nothing like this out there. It’s exhilarating to see the result of my vision to craft something unique in the long-form video podcast format space come to fruition.

That being said, the focus next year will be:

  • hone the format: amplify the ‘courageous’ bit of the conversations;
  • promotional collateral: before posting live and during review create some shorter form content for cross-platform promotion (Linkedin / Twitter / blog content etc.);
  • 2021 list: continue to curate and focus on revealing the wonderful talent the city (and those passing through) has to offer.

So if you’re not subscribed here’s a quick run down on who you’re missing out on:

1. Jessica Manins, Co-Founder & CEO, Beyond & Sarb Johal, Clinical Psychologist and Youtube Creator
2. Olie Body, Social Entrepreneur & Executive Menstruator & Ged Finch, X-frame
3. Raqi Syed, Digital Artist & Gabe Davidson, Cocoa Bean Hunter
4. Sandy Gildea, Executive Director, Screen Producers NZ & Jase Te Patu, Founder of M3 Mindfulness for children, Co-owner Awhi Yoga and Wellbeing
5. Hīria Te Rangi, Kaiwhakahaere o Whare Hauora & Guled Mire, Community Advocate & Co-founder, Third Culture Minds
6. Haritina Mogoșanu, Astrobiologist and Space Science Communicator & Gareth Parry, Creating spaces for people to work together, Partner at PwC New Zealand
7. Pia Steiner, Senior Advisor Organisational Development at Ministry of Justice & Thomas van Raamsdonk, Irritator and Inspirer. Building performance geek. GM for Pro Clima in Australia & New Zealand
8. Lindy Nelson, Founded AWDTNZ and AmplyfyingUs: a Podcast in service to the mission & Clive Spink, Chief Executive Pūkeko Pictures
9. Janelle (Jay) Fenwick, Founder – Teulo CPD Education Platform & Tom Probert, Head of Marketing and Innovation – Powershop
10. Bron Thomson, Founder and CEO, Springload & Paul Atkins, Chief Executive, ZEALANDIA
11. Elizabeth McNaughton – Cofounder and Director of Hummingly & Rohan Wakefield – CEO & Cofounder at Enspiral Dev Academy

A cacophony of thanks, not only to the guests for sharing their generous times, stories and insights, but also deep appreciation to Alex at Xequals for hosting us, plus Jono from Empire Films for producing the superb and unique final videos.

If you’re a viewer / listener please feel free to drop me a line or comment below with any ideas / suggestions for improvement I’m missing out on here, and please subscribe via Creative Welly if you haven’t already.

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Creative Welly Episodes Catch-up | Maturing The Format

The passion project progresses.

Above is the latest episode of the little side creative endeavour launched a few months ago in response to the lockdown anxiety we all felt (and many are still feeling around the globe):

Revealed only in retrospect these past couple of years, is a thematic thread through my past projects / experiences of ‘giving people voice’ (which has become my spoken purpose plus evidenced in both my producing and coaching roles).

Creative Welly is a mash-up-manifestation of this and my hunger for curating good people…

After six episodes, I’m reflecting on how important intentional space is, what the mix of curious humans and intersecting disciplines ignites plus how listening is the fastest route in connecting to another person.

Am still trying to get the balance right of tangent following plus the drawing of the connections between those guests invited to participate. Sometimes it just flows, softly and eagerly, other times it requires a more focused attempt…

…then again, that’s the same with every day conversation with folks we all interact with.

Onwards!

Oh and Episode 5 was released a few weeks ago and is equally worth your time also:

All episodes are shot and edited by the wonderfully talented Jono Tucker, Empire Films. An extremely diligent and personable soul who has added a polish to the resulting video which I never could’ve achieved, thank you Jono.

Hosted at Xequals, a centrally based web development agency who provide us with a kick-ass office which totally gets kitted out for the shoot. Thank you Alex Matthews for being so gracious with your space.

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Creative Welly Episode #2 | More Courageous Conversations

Another two good souls exploring all manner of wonderful topics, ideas, stories, experiences etc.

We curate and collide intrepid talent from the coolest most creative little capital in the world (with a few out-of-city friends as well from time-to-time).

Subscribe and catch the first episode via Creative Welly.

Again, this project is totally self-funded and wouldn’t be possible without these amazing collaborators:

All episodes are shot and edited by the wonderfully talented Jono Tucker, Empire Films. An extremely diligent and personable soul who has added a polish to the resulting video which I never could’ve achieved, thank you Jono.

Hosted at Xequals, a centrally based web development agency who provide us with a kick-ass office which totally gets kitted out for the shoot. Thank you Alex Matthews for being so gracious with your space.

Learn more about the background in this ‘Creative Welly Launched | Learning Out Loud‘ post.

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Creative Welly Launched | Learning Out Loud

A new long-form video podcast for curious and creative humans.

Creative Welly is a new project from an old idea repurposed and reborn during the isolation of lockdown:

We curate and collide intrepid talent from the coolest most creative little capital in the world (with a few out-of-city friends as well from time-to-time).

This project is totally self-funded and wouldn’t be possible without these amazing collaborators:

All episodes are shot and edited by the wonderfully talented Jono Tucker, Empire Films. An extremely diligent and personable soul who has added a polish to the resulting video which I never could’ve achieved, thank you Jono.

Hosted at Xequals, a centrally based web development agency who provide us with a kick-ass office which totally gets kitted out for the shoot. Thank you Alex Matthews for being so gracious with your space.

This first episode represents about four to five day or pre-production experiments with lighting and seating scenarios plus editing options. The result of which is something quite different and unique.

Two further episodes are already ‘in the can’ with another two lined up for this month plus a very long list of possibles from my network here in the capital.

Each episode takes about two hours to set up (one hour to pack down), another two hours to shoot then there’s the editing time of both the video and audio. After that there’s posting the curated bios and relevant content online plus sharing out across channels.

There are also ‘hard’ and recurring costs:

WHATCOSTS (NZD)
Table (round table from thrift store)$55
Chairs (x3, comfortable and supportive)$379
Backdrop photographic paper (for style)$105
Libsyn (audio podcast hosting & distribution)$275pa
Vimeo (video hosting)$130pa
Domain + hosting$25pa
TOTAL$969

I find myself feeling so privileged to be able to start this journey and explore a new format during these challenging global times. It truly serves my purpose of ‘giving people voice’ whilst also my skill base of ‘curating’ as well.

Oh and why not YouTube? Have no intention of monetising the content and don’t like their forced adverts plus the time it takes to figure out the algorithms with the hope they choose my content over others. Vimeo is a wonderful creative community which aligns with the brand values of the intention behind the initiative.

Please let me know what you think and triple please subscribe to receive the bi-monthly episodes via Creative Welly.

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Launching Soon | Creative Welly : Courageous Conversations With Bold Humans

A new long-form, conversational project to tickle your neural pathways.

Revealed only in retrospect these past couple of years, is a thematic thread through my past projects / experiences of ‘giving people voice’ (which has become my spoken purpose plus evidenced in both my producing and coaching roles).

Creative Welly is a mash-up-manifestation of this and my hunger for curating good people:

We curate and collide intrepid talent from the coolest most creative little capital in the world (with a few out-of-city friends as well from time-to-time).

A few years ago I bought up a bunch of domains relating to ‘creativity’ and ‘Wellington’ with the intention of bringing together groups of people to explore the future of the city. After pitching it to a few educational plus civic institutions looking for collaboration and hosts there was no appetite.

A recent retainer contract with a client to see me through till the end of the year, has freed up the head-and-energy-space to revisit and reboot the concept.

A combination of devouring hours long-form and conversational content on the web (whether that’s podcasts, interviews and / or debates) these past few months during lockdown catalysed a seed of an idea for what to do.

Within a space of a week a superb collaborative team was formed. After seeking video advice from pal, Jono Tucker, founder of Empire Films and producer of many review videos for TEDxWellington and Creative Leadership, he offered to collaborate. The shooting location is kindly donated by Xequals through Alex Matthews, another pal who is on the TEDxWellington leadership team.

Last week we ran a few shooting, lighting and audio tests:

Enabling us to play with variations on editing looks from the footage which will give the episodes a unique look. The aim is to share the first episode at the end of this month with a target of releasing two a month in the first year.

Oh and the business model, well:

  1. Sponsorship
  2. Membership
  3. Donations
  4. Affiliate links
  5. Paid content
  6. Selling branded merchandise
  7. Selling tickets to live shows
  8. Our own time and money.

Truly humbled to be in a position not to care as what’s important for me is offering something which enlightens, connects and excites, so it’s another pro-bono project and experiment in celebrating humanity through conversation.

Please do head over to Creative Welly and subscribe to receive email notifications of the episodes (or grab the RSS if you’re kicking it old school). Audio subscription options will be available in the coming weeks.

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