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One Month After Launching My First Online Course | What Has Happened, What I’ve Learned & What’s Next

Reflecting out loud and showing my brain-work.

Four weeks ago I launched my Presenting Engagingly Online course (radically increase your online storytelling & presenting skills) into the world.

In that very short time I far surpassed the recouping of the costs for the learning management service I’m using (which was my first goal) and have received positive comments on its impact from those who have completed the course. As I continue to promote its existence to the world am aiming to build on this great start and turn it into momentum that will sustain.

As a solopreneur there are no partners or other agencies supporting this endeavour, am doing all the course corrections and publicising myself. That being said, the promotional plan has been simple: let the humans in my network whom I think would be interested know about it (mainly via email). To aid interest, for the first month percentage-off-offers were created each week and these were shared in the emails plus through LinkedIn and Twitter every other day.

A big amount of time was spent researching the platform I’m using and it was chosen not least due to its integrated automation (from payment gateways to sequencing of communications to registrants). That being said, tweaks are always needed albeit small ones.

What’s been a surprise is that I’ve been contacted by a few of my friends and colleagues with good arguments about upping the price (some stating I should add an extra “0” to the price tag). I was already considering adding bonus chapters in the coming months as well as yet-to-be-revealed extra opportunities for the membership community to connect further. Was thinking these two developments would create further opportunities to promote the course whilst also increasing the value to both those who have already bought plus those who are considering. Although if I were to take the advice of those who are advocating for a price increase a new path is to be taken (which I’ve already formulated).

So, if you haven’t purchased access to the course yet, please get in now before any changes occur:

In the coming months I will continue to develop two other complimentary courses which will sit alongside and on the Presenting Wisdom platform, rounding out the offer and increasing the learning portfolio available to undertake.

Any questions, hit me up in the comments.

UPDATE 18.5.22 Planning and creating in concert with the next course – shooting soon:

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My ‘Presenting Engagingly Online’ Course Is Live | REGISTER NOW

Radically increase your online storytelling & presenting skills⁠—20% OFF FOR FIRST WEEK!

It’s a niche offering, only for those who spend any time on virtual platforms such as Zoom, Teams, Google Meet, Jitsi, Livestorm, Blue Button, Skype, WebEx etc. and / or deliver webinars to clients / colleagues and / or been invited to speak at any online engagements.

For only $149NZD approx £90GBP / $120USD / $150CAD / $160AUD (+20% off for this first week), you get:

Since the pandemic kicked in two years ago, half of my professional income was wiped out instantly (producing in-person events for clients and the Creative Leadership NZ conference I founded). The speaker coaching plummeted also but slowly came back as more and more were now going online, so I diversified my offerings to match.

I developed and have been delivering a scaled back version of the above course⁠—positioned as a mini-masterclass⁠—to an array of clients these past 18months⁠.

A few months ago I invested in a ‘learning management system’ (LMS) and devoted a whole heap of time to learn it (will blog about this separately as it’s been a challenging experience). I outlined all the ideas and insights I wanted to convey, mapped the participants journey, chapterised them down, recorded and edited down all the content, designed the branding plus collateral, then put it all together as a virtual learning experience.

Already have two other ideas for aligned courses although for now my energy will be going into promoting and getting the word out about it.

Truly hope you will take up this opportunity and if you could share it through your networks plus to others you know who are presenting online often I would be very grateful, thank you:

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Designing Processes / Experience / Brand | Closer To Launch

wireframesmall

Shaping the online offering (above is the wireframe of the site design)

Getting the product right is half the story, the overall brand experience and even the process of checking out needs due care and consideration.

Taking notes and learning from inspiring folks such as generalassemb.ly and:

“If you do build a great experience, customers tell each other about that. Word of mouth is very powerful.”
Jeff Bezos

Related to The Best Damn Public Speaking Course On The Internet (Even The Planet) and Why Develop An Online Speaker Training Programme | The Purpose, The Why, The What
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Why Develop An Online Speaker Training Programme | The Purpose, The Why, The What

The above is fun and real.

Am spending my spare time developing out ‘The Best Damn Speaking Course On The Internet (Even The Planet)‘.

My current focus (apart from pooling together some fab speakers to share their knowledge) is on the experience and value the customer / member receives plus the why and what truth this project essentially serves.

This is what I’ve come up with:

This is for the project manager who needs to delight and astonish their bosses / colleagues in that important meeting.

This is for the conference organiser who has realised that titles and positions of authority does not equate to being a good public speaker.

This is for lecturers who want to engage the whole room, from the front-seat-swots to the back-of-the-room-hall-dwellers.

This is for the sales rep who is hungry to explore the power of telling stories and is craves some inspiration.

This is for the tired executive whose career needs new energy and vitality to project them forward in the looming performance review.

This is for those who can’t ever imagine speaking to a room of people (no matter how big or small) and have a positive impact.

This is for you.

It will exist to aid, challenge, enable, add, energise, delight, empower, sharpen, equip all newbies and old hands to be able to speak better.

To present with clarity and purpose.

To become a kick ass communicator.

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The Best Damn Public Speaking Course On The Internet (Even The Planet)

Microphones

Want to be a kick ass public speaker? Does the idea of giving presentations to your boss / colleagues / board scare you? Are you wanting to develop another skillset and income stream?

Over the past couple of years I’ve been lucky enough to speak on four continents, for small charities to big brands, at public conferences through to internal events, to audiences ranging from a handful to over a thousand etc—I’ve gotten pretty good at it but always remained open to learning new approaches and developing my craft.

Throughout my journey of becoming a person who gets paid a healthy wedge to stand on a stage and tell stories, there were no credible and insightful coaching available or aggregation of best practice, delivered in an accessible and funky way (apart from corporate-stuffy-suit-types with bad powerpoint slides who gave me advice which runs contrary to how I roll)…

…come mid-March 2012 there will be!

Twelve amazing speakers will each be featured in a 40minute skype/video interview offering insights and advice plus a deeper focus on their areas of expertise (from confidence building, presentation design, landing gigs, technology use, personal branding etc.). Each video will also be accompanied by a downloadable transcript, a one-page worksheet based on the conversation plus other related material and links.

The cost of the course will be around £100GBP / $150USD / $200NZD.

At the time of writing a third of the speakers are in place and waiting on responses from the others (only sent the emails out yesterday).

So what do you think? Would you be up for taking the course when it comes out? What will your expectations be? Maybe you think I’m going about this in the wrong way?

Hit me up in the comments, don’t be shy, you’re not on Facebook!

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