The mission is to build a network of pioneers who share the ability to respond to change, identify opportunities and act on them to better shape our collective creative future here in New Zealand and beyond.
To continue the process of learning out loud, here’s my review:
It was another sold out event with nearly 200 leaders attending from 85 entities (most represented above – in 2017 there were 150 leaders from 70 cross-sector organisations).
One third came from outside the Wellington region (in 2017 it was only 15%) and nearly two thirds have female names (similar to last year which was 65%). It’s also interesting to note the reach in terms of how many humans the delegates accumulatively lead: 7,295 (an average of 40 per delegate).
Taking the feedback from last years event, the intention was to create more reflection time and space to connect. Therefore we had nine speakers rather than the thirteen in 2017, simplified the workshop offerings and added in generous time for morning / afternoon tea and lunch (plus networking at the end of both days – click the above image to download the full event brochure).
What was amazing this year was having five volunteers / event assistants (last year I had two plus some venue staff). Was also more vocal about the aim of the conference beyond the usual learnings and networking, this was about building a conscious and hungry community of leaders who are seeking out creative insights, literacies and skills sets.
Probably one of my favourite parts of this process is finding / choosing / liaising with the speakers. Nearly all of the speakers I had a previous relationship with so the focus was ensuring diversity and nuance to compliment the ‘intersections’ theme.
All but one of the speakers were paid for their time and involvement plus all expenses were covered. This is a continued attempt to shift the culture in NZ of paying for talent at events (which is not the usual). Each speaker got a plus one also.
this was privately funded venture and delivered under the Creative Welly initiative;
financial grant support was secured again from the US Embassy and Australian High Commission who provided funds to cover the expenses for Aaron, Butterscotch and Tim (respectively);
further partner support came from Wellington Chocolate Factory who offered gift packs for the speakers / facilitators, MOJO in providing coffee / tea refreshments for both days for all breaks (plus an espresso coffee from downstairs in their cafe), QT Wellington Hotel donated rooms for our overseas guests (with a reduced cost for others), and finally a small but appreciated discount from our caterers, The Lab.
Overall, the event profit doubled from 2017, a result of applying learnings, smaller venue cost and having less speakers to pay.
Audio and visual (AV services), catering and venue hire are always chunky fixed costs, and this year, there was the addition of some ‘CLNZ’ letters to ensure the stage looked great.
There was also the speakers / partners meal the night before plus everyone who attended got given a printed brochure / agenda, notebook, pen and badge (plus espresso coffee voucher for the cafe downstairs – see ‘partners’):
Other costs were the bar tab for the networking drinks at the end of the first day, We Do (for photography) and Empire Films (for the review video).
Again with last year, as a solopreneur all aspects of the event are produced by me, which includes:
website design / copy;
speakers curation / negotiation / support;
invoicing delegate registrations;
partner / venue / catering liaison etc.
The design of the brochure / agenda was a trade with a local supplier for a couple of delegate spots.
Marketing & Sales
As with last year I produced these little ‘teasers’ as way of promoting the talent on offer. Here are all the Linkedin versions: Aaron, Jo, Melissa, Paula, Paul, Te Aroha, Tim.
Other activities were time intensive in terms of taking time to reach out specifically to folks in my network although it yielded results. The event details got featured in about half a dozen email newsletters of other networks which definitely raised the profile as well.
My interest definitely lies in crafting and curating the experience rather than promoting and selling it.
As the focus was on creating a community through conversation and connection, there were no exhibits or distracting activities other than one: at the beginning of the event the delegates were asked to write down a creative or leadership challenge they are currently dealing with. These were collected in and stuck on one of the walls which became the ‘wall of wisdom’ where throughout the rest of the event, others added their responses to the questions posed.
Also, during the final reflection session delegates were asked to write a ‘letter to self’ – these will be posted early in the new year as a reminder of the experience and commitment they made to themselves.
This year I decided to MC the event. Was very overwhelmed and will be doing things differently in 2019 to ensure the pace is kept solid whilst freeing me up from most of those duties.
As it was the first time in the venue there are lots of opportunities to hone the experience from dressing the spaces and ensuring the flow of delegates are positive. Still gathering delegate feedback although wonderful to see some offering their insights and creative reflections:
A two day conference connecting visionary humans into a creative community to solve contemporary challenges.
Just like last years sold out effort, the mission is to build a network of pioneers who share the ability to respond to change, identify opportunities and act on them to better shape our collective future here in New Zealand and beyond.
Held at the new NZ Insitute of Creativity, Te Auaha, on 3rd and 4th December 2018, the line-up is already looking stellar, and includes, cofounder of Masterclass, world’s first female beatbox champion, senior director from Weta Workshop, industry leading foresight practitioner, associate prof in innovation management, president of LIANZA plus CE of NZTE.
This will be another independently produced and financed event delivered under the Creative Welly banner which is “an independent collective – globally minded / locally focussed – providing leadership, action and connections across sectors, with the aim to build the most creative little capital in the world.”
CLNZ18 brings together CEOs, senior executives, emerging leaders, experts, and aspiring entrepreneurs, for two days, to access experience, insight and new processes to realise their own projects and potential.
The mission is to build a network of pioneers who share the ability to respond to change, identify opportunities and act on them to better shape our collective future here in New Zealand and beyond.
For the past 9 months TEDxWellington has been a massive focus of mine. Above are the final thirteen talks which are the highly public product of the event and which rock!
As the licensee, my job is to be across all aspects of development and delivery whilst ensuring all the rules are adhered to plus also build / communicate / inspire the volunteer delivery team to deliver upon the vision (on top of leading the speaker coaching as well).
The reason I devote so much of my time to such an endeavour which none of us get any kind of monetary remuneration for, is to give people voice.
There’s the obvious voices on the stage but also those in the audience who to come together and experience a TEDx event, then share as a community plus discuss and connect around the topics presented. There’s also enabling a core team of disparate strangers to collaborate and build something within the confines of the format. And finally, there’s the idea of giving a city an expressive platform to illustrate its own wonderful story (as most of our speakers / performers are always drawn from the region itself).
This year was all about scaling:
to a 1,000 person event
the team to deliver such a beast
in the complexity of interactions between all of the above
Along with my co-organiser Hannah, the learning and insights of what to do and equally, what not to do, also expanded in scale.
Even though nearly every external aspect of the event was a success, there’s always stuff to improve upon and do better, and there are many aspects to change and tweak for the next annual event in 2018 (with a few adjustment to trial with the upcoming TEDxWellingtonWomen event in November).
And as I start to reflect further and write up the review blog post for the event plus finish off the finer details like paying invoices, following up with partners / sponsors, ensuring all the speakers are happy etc., I can’t help but feel that twinge of excitement for next year, as hungry to revisit the theme of doing something unique like in 2016.