Creative Welly 2020 Review | Lessons From Nearly 18 Hours Of Conversations

After 11 episodes with 22 impressive humans covering nearly 18 hours of conversations, has it been worth it?

The calibre of guests and their subsequent discussions has been impressive (see below). It’s been such a joy to bring together interesting souls who don’t know each other to explore connections and insights. It certainly celebrating the talent we have in the capital and have learned so much from the discussions.

As an a side, very aware of the positive relationships formed as well as the community being built up through the alums.

Creative Welly is an advertising / sponsor free project and the biggest cost is the time for all involved. It takes a whole day to set up then record two episodes. Then there’s the video editing, reviewing, blog post creation, audio production, uploading all content, distribution etc. I pay for the Vimeo Plus account and a few episodes in switched from the paid audio podcast hosting of Libsyn to the free Anchor platform.

In terms of how many views and / or listens, don’t know. Haven’t looked. This is the deficit in the plan as don’t have the time to promote and upload across multiple platforms, although, to be very honest, this is both not the reason to start this (but totally appreciate for many this is the validating factor).

From a production perspective, there is nothing like this out there. It’s exhilarating to see the result of my vision to craft something unique in the long-form video podcast format space come to fruition.

That being said, the focus next year will be:

  • hone the format: amplify the ‘courageous’ bit of the conversations;
  • promotional collateral: before posting live and during review create some shorter form content for cross-platform promotion (Linkedin / Twitter / blog content etc.);
  • 2021 list: continue to curate and focus on revealing the wonderful talent the city (and those passing through) has to offer.

So if you’re not subscribed here’s a quick run down on who you’re missing out on:

1. Jessica Manins, Co-Founder & CEO, Beyond & Sarb Johal, Clinical Psychologist and Youtube Creator
2. Olie Body, Social Entrepreneur & Executive Menstruator & Ged Finch, X-frame
3. Raqi Syed, Digital Artist & Gabe Davidson, Cocoa Bean Hunter
4. Sandy Gildea, Executive Director, Screen Producers NZ & Jase Te Patu, Founder of M3 Mindfulness for children, Co-owner Awhi Yoga and Wellbeing
5. Hīria Te Rangi, Kaiwhakahaere o Whare Hauora & Guled Mire, Community Advocate & Co-founder, Third Culture Minds
6. Haritina Mogoșanu, Astrobiologist and Space Science Communicator & Gareth Parry, Creating spaces for people to work together, Partner at PwC New Zealand
7. Pia Steiner, Senior Advisor Organisational Development at Ministry of Justice & Thomas van Raamsdonk, Irritator and Inspirer. Building performance geek. GM for Pro Clima in Australia & New Zealand
8. Lindy Nelson, Founded AWDTNZ and AmplyfyingUs: a Podcast in service to the mission & Clive Spink, Chief Executive Pūkeko Pictures
9. Janelle (Jay) Fenwick, Founder – Teulo CPD Education Platform & Tom Probert, Head of Marketing and Innovation – Powershop
10. Bron Thomson, Founder and CEO, Springload & Paul Atkins, Chief Executive, ZEALANDIA
11. Elizabeth McNaughton – Cofounder and Director of Hummingly & Rohan Wakefield – CEO & Cofounder at Enspiral Dev Academy

A cacophony of thanks, not only to the guests for sharing their generous times, stories and insights, but also deep appreciation to Alex at Xequals for hosting us, plus Jono from Empire Films for producing the superb and unique final videos.

If you’re a viewer / listener please feel free to drop me a line or comment below with any ideas / suggestions for improvement I’m missing out on here, and please subscribe via Creative Welly if you haven’t already.


Narrative Podcasting | Learning Out Loud

different podcast types

Learning. Unlearning. Relearning.

I produced my first podcast nearly a decade ago. I went on to create over 200 more plus taught hundreds / thousands of others how to do it themselves via my social media courses / masterclasses.

Over the New Year break I spent some time unlearning what I know from this Alex Blumberg “Power Your Podcast with Storytelling” Creative Live course. Once you acclimatise to the nervous teaching style (sorry), there’s some fantastic gems for those who are new to this narrative style via Alex’s huge pedigree in this space (award-winning reporter and producer for This American Life and co-host of NPR’s Planet Money plus his new Startup podcast series).

As I’m highly kinaesthetic in my learning style I’ve been doing to learn.

Offered here with permission from Dennis Hodges (the interviewee) is my first attempt at narrative style podcasting:

Here’s what I learned:

  • have the story in mind before you start: sometimes other stories come out during an interview although having a story you want at least enables you to come out with something solid;
  • focus on one thing: you’ll hear from the outcome that I focussed on just the politicians eyes work. There was lots of other stuff we talked about which was equally as interesting, just this was something that was very different;
  • you have to be ruthless: we spoke for over 30mins and I got it down to just over 4mins which was hard work cutting out good stuff;
  • getting the interviewee to record their audio doesn’t always work: Dennis has a lot of audio hiss in the background which I tried for ages to clean up. Getting interviewees to record a sample in the future will help a lot (my audio could do with a rounder feel to it as well for which I’ll use my new mic in the future);
  • editing takes forever: seriously, ages!

I’m relearning the medium and upping my game for, and during my research I’ve noticed four types of podcasts:

  1. Soloing / Group—just one person or a group sharing ideas / insights / observations. Sometimes scripted, sometimes loose in its form. Sparse editing is employed and it’s the main model used by most video podcasters / vodcasters / vloggers as well;
  2. Interviews—simple one-to-one question and answer sessions. Medium investment in editing to ensure tidiness and the focus is very much on the interviewee and their offerings;
  3. Narrative—heavily edited and crafted. Emphasis is on the storytelling and clarity of theme / subject matter.

Each have their place although the latter is gaining more traction although it’s obviously the hardest to do well with it’s focus on crafting something the listener consumes as a cognitive or emotional journey.

So feel free to critique and offer ideas / guidance on the above.

It’s a first offering and an attempt to ‘learn out loud’ so approach with kindness which I’m sure you will. Thanks in advance.

Podcast music credit: Toivo161 via
Thanks to @foomandoonian for suggesting the ‘group’ type.