All posts tagged Social Media Manager

Working Yourself Out Of A Job (And Other Bold Public Statements)

Do Something That Matters

In two years time I will no longer be the Social Media Manager for CORE Education.

It’s not due to a limited budget or a time-specific contract but making a public statement like the one above focusses intent. Creates an end. A cut off point. A window to get things done.

Of course there’s danger in this. The idea that in two years time my approach would have succeeded, all the tasks will be completed and the organisation will be social media superheros, one and all (especially in this fluid space), is a bold forecast.

The reason for this strategy can be summed up in one word: sustainability.

Some of you will be old enough to remember working in places which had ‘typing pools’. A group of (usually) women whose soul task all day was to type unending letters and transcribe recordings of meetings from others.

With the advent of cheaper technology/software, the distribution of these new tools plus the burgeoning rise of professional development in the workplace, meant typing became a skill which quickly dissolved into expectation and one which now isn’t even questioned.

Social media managers are typists. A function which will soon become obsolete as the understanding of tools/platforms, adoption of practises and their execution become commonplace.

Any approach has to have a sustainable core and a comprehension that the measure of success is not how awesome my job is but how awesome I make other peoples jobs (through their elevated appreciation and use of social media).

This is what matters.

And I have two years to do it.

How much time have you given yourself?

Wisdom from Hugh MacLeod.

What Does A Social Media Manager Do…?

“The best leaders… almost without exception and at every level, are master users of stories and symbols.”
Tom Peters

The above just got sent out to the 100 or so employees of CORE Education as an attempt to introduce their new social media manager and my approach to the role (YouTube version).

Like any newbie I’ve been busy for the past month acting like a sponge, taking it all in, finding out who’s who, where are the opportunities, the needs, the toilets, and stuff like that. Now it’s time to earn my wage.

This morning I presented the above to the exec team along with other initial ideas of social media adoption, exploration and management. One of the things they agreed was allowing me to share on this blog the whole development and implementation phases of what I’m doing here, the likes of which will include :

  • baselining—creating a clear benchmark plus track and review process of social media activity and its impact relative to the overall aims and goals (quantifiably and qualitatively plus some other big words)
  • gamified training—skilling up the employees in a funky, systematic way (using game theory as a model)
  • ambassadorial networks—finding and establishing champions and creating hubs of knowledge around them (especially relevant as our colleagues work nationally across nearly 30 different geographical locations)
  • creating a social permaculture—basically working myself out of a job in the next two years whilst ensuring sustainability
  • productising our approach—hoping to transfer the learning and successes across to MediaSnackers at some point to package and sell on further

Over the coming months this is what will appear here and would love to hear from you, especially if you’re a new or established social media manager, head of digital content, director of educational technologies, online communication leads, chief bloggers etc. on your approach, pitfalls, mistakes and successes. Does the above sound like a good ‘start’?

Big thanks to the picture takers : plindberg, cousinali, vatobob, jb-london, x-ray_delta_one, kurtxio, azrainman, andrewmorrell, simonehudson, melissaadret, redroom, rosauraochoa, neilrickards, olpc, dantaylor, torley, birgerking, _fabrizio_, booleansplit, 40006794@N02, 94801434@N00, findyoursearch, markwalker, pip_r_lagenta, ref, gareth1953, jaako, 25023895@N02, ryanr, bossco, chrisdlugosz.