Why TEDxWellington isn’t happening this year.
A few weeks ago I had to share with the TEDxWellington leadership team that I needed to take a break. A venue had already booked for the 2018 event and we were days away from announcing. It was a tough but right decision to make.
For a little over 6 years I’ve been the licensee / creative producer for 5 main TEDx events here in Wellington, plus the two livestream TEDxWomen events and also 8 Salon evening events (which keep the community engaged in between the main ones plus celebrate the success of our previous speaker / performers). Every event has been sold out and all finances are run through the xWellington Charity (which was set up with myself and fellow trustees Helen and Hannah).
*The chunky time commitment has also been matched by a personal monetary investment with three trips to attend two TEDActives (the first to enable us to get the city license and name) and one TEDFest (whereby nearly every other TEDx organiser I spoke to knew about our creative efforts with the TEDx format, specifically our 2016 trust event which sold out in two minutes flat, did things no other TEDx had ever dared and got featured on ted.com).
So why take a break now?
Especially after the massive success of last years 1,000 strong event (with 5,000 souls watching online)!
Well, it came down to three reasons:
- needing to pay the rent—as you can imagine producing events at that scale is a full time job in itself. Under the TEDx rules (see General > Funds) no TEDx and its organisers are allowed to make money as it’s a voluntary venture only. Very much agree and champion this, although, at the moment there are other things which need to take priority (like paying the rent sustainably);
- reciprocal energies—on occasions we’ve literally had to expend so much energy just to get access to certain venues or to available dates that it impacted on other aspects of our endeavours. We were hoping for a growing support from certain sections of the community based on the demonstrative success achieved rather than diminishing assistance. Obviously, big learning opportunities for doing things differently to get different results, and another reason to take a break to reflect on future strategies;
- continued impact momentum—with any growth you certainly don’t want to retract and the 2018 plans, due to some odd factors, meant we were left looking at significantly reducing the event size (which would have a massive negative effect on other areas like sponsor / partner agreements). As a capital city event we were hoping to continue the legacy building and I’m certainly not interested in leading something that is less.
So the public announcement was made at our last community Salon event and the feedback was vastly positive plus highly compassionate.
Special thanks to the leadership team who have been so courteous in supporting my decision as it came so late in the day.
After a few months sights will be realigned for the 2019/2020 events and a slow run up will begin with new ideas / approaches to hopefully get to that desired different outcome.
Efforts will be made to gain support for a sustainable TEDx in the nations capital, a cornerstone in the calendar which uniquely amplifies the regions talent through the talks / performances / global platform, continue to build the social capital via the amazing community, plus proceeds to provides opportunities for the organisers to craft experiences that develop our city’s reputation as forward thinkers and audacious doers (and all the while developed / delivered by volunteers).
*financial support was received from a TEDxWellington sponsor for the first TEDActive to cover flight costs plus contributions from the charity towards attendance / accommodation costs also.