Even then the discourse and examples focussed on how the the web was shifting the watching experience. Martini media had arrived along with mobile phones plus social networks.
Fast forward over 7 years and most people will read / watch the above, nod and continue on their merry way. What a shame!
The social connected layer influences and continues to impact vast swathes of our considered and structured lives. This stuff doesn’t just apply to TV. It’s also about how we work. Our health. How we interact with our family / friends. Our security. How we bank. How we vote. Where we go for dinner etc
The idea that we have networks which we influence is what the clever people get. It doesn’t matter if it’s 10 or 10,000… we have the collective / connective power to influence and create on a level unknown like any other time.