The continued adventure of establishing a bold event brand in NZ.
Last week was the third Creative Leadership NZ (and second time) at, NZ’s new Institute of Creativity, Te Auaha. It was another sold out affair hosting nearly two hundred humans exploring the intersection of creativity and leadership.
The feedback has been very positive with the general theme of ‘warmth’ coming through. The speakers modelled this in their talks and delivery plus openness to connect in the breakouts, as well as the eagerness of the delegates to embrace the opportunity to share their stories whilst participating in the sessions and / or conversations with others.
As you can see from above, over two thirds of attendees have female names and anecdotally the average age is about thirty-five to fourty.
This year over eighty cross sector organisations and brands were represented, aiding the variety of discussions and connections made in this community of leaders. In theory, the experience and learnings will be taken back to the seven and a half thousand people managed by the delegates.
CLNZ truly bucks the trend of other leadership conferences, away from the pale, male and stale.
What an amazing array of folks we had this year. Tried really hard to again balance the breadth of arenas in the two respected focusses of the conference and the delegate feedback has reflected that aim.
This year I put together a speaker guide which simplified communications of all the aspects of the conference whilst also outlining expectations.
Thanks to these good humans below—a pure delight to collaborate with.
David Bill (keynote / masterclass) : designing empathy at scale,
Emily Chang (keynote / workshop) : The Power of AND – unlocking new ideas by finding the intersection of seeming juxtapositions,
Greg Broadmore (keynote interview) : leading at the intersection of cutting-edge technology and creative processes,
Kaila Colbin (keynote / masterclass) : why courage is the new leadership skill (via Brene Brown),
Samantha Gadd is Founder and Managing Director of Humankind, a business with the vision to create the best employee experiences in the world. Humankind (formerly HR Shop) was a 2015 Deloitte Fast 50 winner, and named fastest growing services business in the Wellington region in the same year.
Samantha is obsessed with Employee Experience and the difference it can have on business performance. Samantha has advised hundreds of organisations over the last 15 years on leadership, culture, performance and all things people. She is passionate about the future of work and the importance of modern leadership to attract and retain top talent. Samantha is currently focused on growing Humankind and recently launched Kin (sister company to Humankind) and building an exemplar employee experience in both organisations. In 2018 Samantha also launched the first Employee Experience Awards programme in New Zealand. Also Mum to three young boys, Samantha is experienced at blending life and work.
Sarb Johal (keynote / workshop) : Making space for creativity: Leading yourself well
Savannah Peterson (interviewer / workshop) : millinial management
Selina Tusitala Marsh (keynote / workshop) : the power of poetry,
Topaz Litman Adizes (keynote / masterclass) : courageous conversations,
Trent Yeo (keynote / workshop) : how sustainability ignites creative thinking,
DK (Master of Ceremonies)
As an aside, one of the overseas speakers pulled out with three weeks to go before the event due to a board meeting timing change which they had to be at. This added thousands to the costs with all the flight changes which had to be made. A fun little hurdle to get over although after a couple of days of panic it all came good.
Sponsors / Partners
This year was the first time CLNZ took cash sponsorship. The Institute Of Management New Zealand (IMNZ) was the founding sponsor and with that got featured heavily in all promotions, received a bunch of VIP passes to share to staff and clients plus also had the opportunity to run an interaction to engage with the delegates. The monies received enabled some additions to the conference (see below in ‘extra costs’).
The second sponsor was for our technical side of the event and enabled the recording of the main keynote talks for the first time (which will be released in the new year). NW Group stepped into this role and looking forward to releasing the videos early next year of the main keynotes.
The other partners contributed either cut-rate services and / or free plus financial grant support for specific speakers.
Finances / Extra Costs
As with previous conferences CLNZ19 was profitable and very pleased to again increase the profit margin from last years event.
All speakers were remunerated financially plus many of them had their expenses covered. When a significant promotional support didn’t transpire I had two invest in a third party agency to assist in the marketing and sales. Other costs included:
- Reprint of event brochure due to design error (click the above for pdf version);
- Banner for arrivals and video backdrop;
- Massage therapists for interactions;
- Carpet tiles to make speaker rug;
- Recording / editing of all keynote talks.
Over half a dozen folks registered who then didn’t pay / attend which equated to over four thousand potential profit lost so next year will have to think how to manage this.
As with the first two years, did a lot myself, including: speaker curation, PR content (like the example above, here are the rest of them: David Bill, Emily Chang, Kaila Colbin, Greg Broadmore, Samantha Gadd, Sarb Johal, Savannah Peterson, Selina Tusitala Marsh, Topaz Adizes, Trent Yeo.), event design, partner / sponsor negotiation / management, website manager, majority of marketing and sales, delegate invoicing, event management, MC’ing etc.
Even though we sold out the week before, definitely need help in the area of ‘Sales’ as have no interest in this area (so feel free to reach out if you can assist for 2020).
The video above played when delegates arrived into the main theatre and was crowdsourced from the registration process. It served to prime the audience and get them situated into the subject matter of the conference.
The massage therapists I have seen and done in previous events so was a lovely addition to this years offering and was constantly utilised.
Our main sponsor IMNZ installed a Christmas tree and invited delegates to write a future message to themselves along the lines of the event theme of ‘nurturing courage’:
At the opening of the second day, I ran an exercise exploring where delegates ‘stand’ on certain topics and get them in the interactive and exploration mindset for the masterclasses:
Lessons / Future
Last year the three future aims for the 2019 event were to gain sponsorship (tick), record videos (tick), build an ongoing community opportunity (ongoing).
For 2020, the focus will be on:
- Building out the interactions both in the main theatre and break out spaces to promote connection through conversation;
- Been approached to explore hosting the event in Auckland by an attendee who is from a major institution up there so will explore that;
- Further financial sponsorship which amplifies the conference values and offer.
Due to the positive feedback specifically relating to the venue have already booked in next years event which will be Monday 30th November & 1st December 2020, put it in your diaries now!
Photos – Day One & Two
So did you attend and if so how was it for you? Are you a creative producer who can answer some of the challenges I have above? Any other observations for me?
Related posts: Creative Leadership NZ 2017 | Reflections & Insights plus Speaking with Purpose 2017 | Reflections On Running A Successful Conference
My eighth TEDx event as licensee.
Am still reeling from the TEDache which comes from running a TEDx event, although, still smiling.
Everything we tried this year worked, even though we had no cash sponsor and had to cut the livestream option plus be very creative with the budget, all whilst going from a 1,000 speaker venue to 200 (as currently St James Theatre is undergoing earthquake restrengthening).
There’s a full write-up of the whole event on tedxwellington.com but here are the choice cuts relating to the experience (we’re still waiting on the final videos of the talks to be edited):
- treasure hunts: with the first clue being handed out by our MC’s, this interaction provided an opportunity to gamify building connections between delegates. There were five clues that enabled the team participating to journey through the space, experiencing ‘chance’ encounters with TEDxWellington team members and the installations around the venue;
- photobooth: creating digital takeaways to share through social channels;
- head / neck / shoulders massage: because sometimes you need help in getting those ideas into your brain plus to shake off the emotions a little from the challenging talks of the previous session;
- speaker stations: allocated spots for delegates to both find and connect with the speakers to dive deeper into their shared idea;
- toilet interactions (yes that’s right): on the back of the cubicle doors we had a matrix of the speakers with an opportunity to mark how the talk made them feel.
- silent disco: again utilising the colours related to the wristbands so that participants were grooving to tunes by ‘chance’.
The lessons learned from previous years were hard learned but oh so precious:
- keep the leadership team small
- outline (via ‘job descriptions’) the specific expectations for each role plus interview for these key positions
- highlight this is not volunteering but actioneering (professionalism and quality is key).
Again, none of the above would’ve been possible without a dedicated group of humans (volunteers, leadership team, speakers alike plus our partners), devouting their free time / products for nothing (or a reduced rate) but feeding on the hope generator that is TEDx:
Back in the TEDx groove!
Ticket registrations are open for this years TEDxWellington event.
As the theme launch video illustrates above, our theme has informed our ticketing approach this year as every one of our previous events have sold out and we receive many communications from folks who missed out. Add to that, TEDxWellington is going from a 1,000 person event down to a 200 as our 2017 venue is still closed for earthquake restrengthening, so, a ‘lottery’ system for the tickets is the fairest approach to take.
We will also extend the theme into the interactions on the day.
This year, 75% of our speaker applicants were female which is reflected in the final line-up of impressive talent:
So if you’re Wellington-based or in the area around the 11th August, please do take a chance and register for a ticket, plus, if you can assist in disseminating the offer through your networks that would really be ace also!
Building a community of creative leaders.
The mission is to build a network of pioneers who share the ability to respond to change, identify opportunities and act on them to better shape our collective creative future here in New Zealand and beyond.
To continue the process of learning out loud, here’s my review:
It was another sold out event with nearly 200 leaders attending from 85 entities (most represented above – in 2017 there were 150 leaders from 70 cross-sector organisations).
One third came from outside the Wellington region (in 2017 it was only 15%) and nearly two thirds have female names (similar to last year which was 65%). It’s also interesting to note the reach in terms of how many humans the delegates accumulatively lead: 7,295 (an average of 40 per delegate).
Taking the feedback from last years event, the intention was to create more reflection time and space to connect. Therefore we had nine speakers rather than the thirteen in 2017, simplified the workshop offerings and added in generous time for morning / afternoon tea and lunch (plus networking at the end of both days – click the above image to download the full event brochure).
What was amazing this year was having five volunteers / event assistants (last year I had two plus some venue staff). Was also more vocal about the aim of the conference beyond the usual learnings and networking, this was about building a conscious and hungry community of leaders who are seeking out creative insights, literacies and skills sets.
Probably one of my favourite parts of this process is finding / choosing / liaising with the speakers. Nearly all of the speakers I had a previous relationship with so the focus was ensuring diversity and nuance to compliment the ‘intersections’ theme.
All but one of the speakers were paid for their time and involvement plus all expenses were covered. This is a continued attempt to shift the culture in NZ of paying for talent at events (which is not the usual). Each speaker got a plus one also.
As with the first event last year:
- this was privately funded venture and delivered under the Creative Welly initiative;
- financial grant support was secured again from the US Embassy and Australian High Commission who provided funds to cover the expenses for Aaron, Butterscotch and Tim (respectively);
- further partner support came from Wellington Chocolate Factory who offered gift packs for the speakers / facilitators, MOJO in providing coffee / tea refreshments for both days for all breaks (plus an espresso coffee from downstairs in their cafe), QT Wellington Hotel donated rooms for our overseas guests (with a reduced cost for others), and finally a small but appreciated discount from our caterers, The Lab.
Overall, the event profit doubled from 2017, a result of applying learnings, smaller venue cost and having less speakers to pay.
Audio and visual (AV services), catering and venue hire are always chunky fixed costs, and this year, there was the addition of some ‘CLNZ’ letters to ensure the stage looked great.
There was also the speakers / partners meal the night before plus everyone who attended got given a printed brochure / agenda, notebook, pen and badge (plus espresso coffee voucher for the cafe downstairs – see ‘partners’):
Again with last year, as a solopreneur all aspects of the event are produced by me, which includes:
- website design / copy;
- speakers curation / negotiation / support;
- invoicing delegate registrations;
- partner / venue / catering liaison etc.
The design of the brochure / agenda was a trade with a local supplier for a couple of delegate spots.
Marketing & Sales
Other activities were time intensive in terms of taking time to reach out specifically to folks in my network although it yielded results. The event details got featured in about half a dozen email newsletters of other networks which definitely raised the profile as well.
My interest definitely lies in crafting and curating the experience rather than promoting and selling it.
As the focus was on creating a community through conversation and connection, there were no exhibits or distracting activities other than one: at the beginning of the event the delegates were asked to write down a creative or leadership challenge they are currently dealing with. These were collected in and stuck on one of the walls which became the ‘wall of wisdom’ where throughout the rest of the event, others added their responses to the questions posed.
Also, during the final reflection session delegates were asked to write a ‘letter to self’ – these will be posted early in the new year as a reminder of the experience and commitment they made to themselves.
This year I decided to MC the event. Was very overwhelmed and will be doing things differently in 2019 to ensure the pace is kept solid whilst freeing me up from most of those duties.
As it was the first time in the venue there are lots of opportunities to hone the experience from dressing the spaces and ensuring the flow of delegates are positive. Still gathering delegate feedback although wonderful to see some offering their insights and creative reflections:
- Gina Rembe: “One interesting take-away was that a few of the speakers all spoke to the importance of reading widely from people who don’t look like them.”
- Sarb Johal:
Photos – Day One
Photos – Day Two
Am going to be working on three things to ensure legacy:
- sponsorship – looking for one major financial sponsor whose brand values align with CLNZ;
- videos – capture and editing of main keynotes will allow further reach (which the sponsorship will allow);
- ongoing community opportunities – already working on a February satellite event (invites will only be available to CLNZ delegates to continue to build the community).
Onwards to Creative Leadership NZ 2019!
A two day conference connecting visionary humans into a creative community to learn how to solve contemporary challenges.
Here we go again:
CLNZ18 brings together CEOs, senior executives, emerging leaders, experts, and aspiring entrepreneurs, for two days, to access experience, insight and new processes to realise their own projects and potential.
The mission is to build a network of pioneers who share the ability to respond to change, identify opportunities and act on them to better shape our collective future here in New Zealand and beyond.
Sign up to receive the announcement details on July 10th and grab the early bird rate plus other registration categories (like good bird and group options).
Related post: Creative Leadership NZ 2017 | Reflections & Insights
Starting a creative leadership movement in NZ.
Last week, the (sold out) inaugural Creative Leadership NZ conference brought together 14 speakers / facilitators and 150 attendees for:
Two days of ideas / insights into inspiring and managing the creative process / people which leads to innovation.
The event took about four and half months to organise and featured 6x keynotes, 5x different workshops, 4x idea-bombs, and 1x jazz trio (for the first day), plus 3x two-hour masterclasses which were repeated (for the second day).
In an attempt to learn out loud here are my takeaways:
As you can see from above we had a healthy gender representation of females. 15% of attendees were from outside of Wellington and overall there was representation from 70 cross-sector organisations (judging by email addresses):
Just like at Speaking with Purpose 2017 earlier this year, nearly every one of the speakers / facilitators got remunerated in some way (some wouldn’t / couldn’t take payment). Everyone also got a plus one for the event to gift on as they pleased.
Investor – Founder – Advisor
Former Executive Director at Lonely Planet, Co-founder of SneakySurf, Director at Roshambo, Entrepreneur in Residence at Vic Uni.
Bop Murdoch / Sarah Tuck / Jody Burrell
Creators of Wellington’s first Gym for mental wellbeing, the CoLiberate team are leaders in personal and professional mindhealth.
Director Te Auaha
Making safe spaces for creative types to flourish at Te Auaha – New Zealand Institute of Creativity.
Pavani Rao Boddapati
CG Supervisor at Weta Digital
Pavani has over 12 years of experience in visual effects for film and has worked on numerous projects including Avatar, Planet of the Apes and The Hobbit trilogy.
MC / Design Strategist
Collaborator in residence for design-focused leaders and currently consumed as an accidental entrepreneur at StrataMap.
Aithan Shapira, MFA PhD
Founder + Leadership Strategist
Founder @ Making to Think. Lecturer @ MIT Sloan. Aithan builds leaders’ creative instincts using time- and science-tested techniques from the arts to expand perceptions and accelerate solutions.
Designer-in-residence at Google.
At Google she facilitates human-centered design processes & spearheads social impact programs. In Creative Nomad Project, she leads global organizations to foster creativity in education & sustainable impact. Also lectures at Stanford d.school.
Producer / Speaker / Advisor
TEDxWellington licensee. Producer of many events. Speaker coach. Creative Welly founder. Arts Marketing Academy Mentor.
Design Lead at Wellington City Council. Passionate about people, design and the urban environment. Looks after brand and pushes design deep into council.
Gareth Parry is a partner in PwC’s Experience Centre. Gareth has experience in architecture, learning design, digital advertising, infography, human centered design, and event creation.
Ruth Keiry runs PwC’s Wellington Sandbox. She’s framed, designed, and facilitated dozens of collaborative spaces.
Founder of BeWeDō® + Senior Lecturer at Massey University, School of Design. #BeWeDō is a unique motion-led creative leadership experience.
This was privately funded venture (even though many were approached for sponsorship / support) and delivered under the Creative Welly initiative.
Other support came from Wellington Chocolate Factory who offered some gift packs for the speakers / facilitators plus our wonderful venue hosts The Roxy Cinema for a little discount for returning and booking the whole place out for two days.
The event cost $55k to run although I achieved the goal of just about doubling the profit of the Speaking with Purpose 2017 event.
The ‘Creative Care Packs’ included: a printed brochure / agenda (with poster of creative leadership quotes on back), name badge, post-it notes, spare paper, Airline 210 medium black pen plus a bar of custom made chocolate for sustenance. These were given out to all attendees upon arrival and cost approx $3k.
There were items which wasn’t first budgeted for including fees for the jazz trio and the extra chairs to ensure preferred execution of the workshop experience, plus added material costs for the masterclasses / workshops.
Additional extras included nearly $2.5k on external lighting and sound / mics (to improve the experience) as well as paying my pal Emilie Fetscher for her MCing duties.
DIY (Kind Of) Rules
A few services were traded and registrations swapped against programme / brochure design plus the photos and main video on the top of this post.
Again, I didn’t use a ticketing service and invoiced everyone individually to both save on ticketing fees (as every ticketing provider holds on to the monies until after the event) whilst also creating the working capital needed for pay for venues and other costs.
The other things I personally undertook were:
- design, content and copy for the website
- all email newsletters and attendees communication
- venue discussions, deliberations, decisions etc
- all speaker and event curation
- badge design (see below)
I also crafted extra content for promotion. These little ‘visual pearls’ were insights into what each speaker / facilitator will be bringing to the conference (example):
Marketing & Sales
I tried to engage support in this area and spoke to half a dozen people in Wellington. Two didn’t respond, another three were busy and one agency priced themselves way above what was briefed.
Had some lovely support from several organisations in featuring the event and opportunity through their social channels.
One thing I did this time was spend time talking to gatekeepers within of organisations: business development, head of marketing, team leaders, CEOs etc. Those who are considering the larger impact of their brand plus who have direct access to monies.
From this I gained there’s not a lot of consideration given to leadership development and / or budgets set aside for professional development. Maybe something to remedy by highlighting the opportunity earlier in the year for future budgetary considerations.
Three big takeaways from this event are:
- Variety is key—the mix of 20min keynotes interlaces with 5min ‘idea-bombs’ ensured the event had pace and diversity of subjects / voice. More choice was available through the workshops which were a mix of physical, hands-on plus in-depth and participatory. A strategy which paid off and which was reflected in the positive feedback received;
- Sales support is needed—as a builder and curator I want to continue to craft incredible events. The deficit I have is in my interest in pursuing sales. The need to find a sales partner with ethical core values (get in touch if that’s you and can prove it) will be something to develop;
- Sponsorship—additional funding would grow the conference and reach of participants (from outside the region). Some of this funding would go into the marketing plus fund the sales support and the rest into sharpening up other elements.
Encouraging and nurturing creative literacies plus leadership talent here in Wellington is part of the larger Creative Welly initiative, however, conversations are already starting with other regions in the country who have expressed an interest in hosting future events.
Connections are also already being made with potential sponsors for next years event as this is definitely something I’d like to replicate if the city and attendee base is willing.
24 hours out got invited to add my voice to the Work In Progress conference.
I followed my friend Kaila Colbin as she wonderfully made heads spin about the exponential growth in technologies using the Singularity University lens (and her role as Ambassador). My part was to continue the discussion with (another pal) and MC, Sarb Johal on stage for the 300+ attendees.
The main thrust of this section of the conference was digital disruption, something which for over a decade I’ve been delivering services around relating to social and digital media. And even with the newer concepts of AI, automation, big data etc. already shared, I mainly focused on the need for understanding the importance of creating work cultures which amplify curiosity, celebrate learning, plus cultivate audacity and exploration:
“The feedback we had about DK’s “Reflections” component was all extremely positive and people were talking about the Digital Disruption Topic late into the night whilst referring to the ideas he brought up, along with Sarb and the video presentation from Kaila as well – DK’s contribution certainly hit the mark.”
John Dow, Director of “Work in Progress – Wellington’s New Collar Future” Conference
What would it take for Wellington, the city and region, to be the best in the world?
I gave a talk at the Rotary Forum 2017 this week. Unfortunately, due to technical issues my presentation video / audio wasn’t captured, *so recorded the above version.
As you’ll hear / see, my response was to challenge us to think about Wellington becoming:
The most creative little capital in the world.
A lofty goal.
Raising the creative literacies of a city / region to ask better questions sounds impossible although wonderfully audacious.
Something I’m working towards with (the two “common soon” projects of) Creative Welly and Creative Leadership NZ (reach out if you want to know more or subscribe to blog posts on the right hand side there).
Thanks to the event organisers for the opportunity to have voice:
DK gave an inspiring address to the Rotary Club Forum: “Achieving the ‘Impossible Dream’ for Wellington: the city and region” on Tuesday 1 August 2017. His themes included creativity, innovation, compassion, empathy and branding. He challenged the audience on achieving a “creative Welly”, connecting the creative capital, providing leadership across the sectors, an independent collective and a community that is simultaneously globally minded and locally focused. He personifies the quote of “Life’s too short not to be audacious.” He set the stage for a Forum that was bold, diverse and audacious about achieving ‘Impossible Dreams’ for Wellington.
Dr Roger Blakeley Chair, Wellington Rotary Club 2017 Forum
*not the same flow and impact of a live talk so apologies for the lack of intonation and delivery (I’m much better in front of a live audience).
Speaker line-up / order
- Sir Ken Robinson’s TED talk
- Sharing City Seoul – Solve Urban Problems Through Sharing
- Raising the voice of compassion throughout the city – Compassionate Atlanta
- NYC Driverless Future challenge
- UNESCO Creative Cities Network (UCCN)
- Norway Transparency
- NZ Wealth Disparity
- 1600 deaths attributed to cold houses each winter in New Zealand
- Youth Suicide in NZ
- These are the cities that climate change will hit first
- How Moken children see with amazing clarity underwater
- Images credited on slides.
A labour of love.
For the past 9 months TEDxWellington has been a massive focus of mine. Above are the final thirteen talks which are the highly public product of the event and which rock!
As the licensee, my job is to be across all aspects of development and delivery whilst ensuring all the rules are adhered to plus also build / communicate / inspire the volunteer delivery team to deliver upon the vision (on top of leading the speaker coaching as well).
The reason I devote so much of my time to such an endeavour which none of us get any kind of monetary remuneration for, is to give people voice.
There’s the obvious voices on the stage but also those in the audience who to come together and experience a TEDx event, then share as a community plus discuss and connect around the topics presented. There’s also enabling a core team of disparate strangers to collaborate and build something within the confines of the format. And finally, there’s the idea of giving a city an expressive platform to illustrate its own wonderful story (as most of our speakers / performers are always drawn from the region itself).
This year was all about scaling:
- to a 1,000 person event
- the team to deliver such a beast
- in the complexity of interactions between all of the above
Along with my co-organiser Hannah, the learning and insights of what to do and equally, what not to do, also expanded in scale.
Even though nearly every external aspect of the event was a success, there’s always stuff to improve upon and do better, and there are many aspects to change and tweak for the next annual event in 2018 (with a few adjustment to trial with the upcoming TEDxWellingtonWomen event in November).
And as I start to reflect further and write up the review blog post for the event plus finish off the finer details like paying invoices, following up with partners / sponsors, ensuring all the speakers are happy etc., I can’t help but feel that twinge of excitement for next year, as hungry to revisit the theme of doing something unique like in 2016.
Life’s to short not to be audacious!
Come on over.
Since arriving over five years ago, Aotearoa definitely feels like home.
Due to the international audience and network I’ve been luckily enough to accumulate over the years, here’s a couple of ways to get your bums over here, live the dream and add value to this progressive little nation:
If you’re in the tech industry then *Looksee Wellington gives you no excuse to explore opportunities in the creative capital. If you’re free 8-11 May 2017 then hurry and submit your details to the site:
“…we’re bringing 100 of the best people we can find to fill 100 great tech jobs right here in Wellington. It’ll be four days of pre-arranged job interviews, meet-ups and exploration, with all flights and accommodation paid for. At the end of the week there’ll be offers to jobs you never knew existed in a place with a lifestyle you never thought possible.”
*Edmund Hillary Fellowship is the brainchild and result of the good work my pals at Kiwi Connect has been doing. Be sure to check the small print though as applications can set you back $850-$3,000 if applying from overseas (although this is cheaper than other visa routes):
“Global Impact Visas (GIVs) is an innovative new visa programme that aims to give visionary entrepreneurs, investors, and startup teams a platform in New Zealand to build, incubate and support ventures with global impact potential.”
Oh and you can always buy your way in like Thiel.