Hi, I'm DK!

Producer, advisor, speaker...
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About

INSPIRING POSITIVE ACTION THROUGH ASKING BETTER QUESTIONS AND MAKING FOLKS THINK AND/OR SMILE.

Currently:

Have:

  • founded leading social media training / consulting agency, MediaSnackers (a term I coined early 2004/5’ish) plus CEO / executive-level mentoring firm, Social Media For Suits, both ‘paused’ in 2011
  • been part of online communities and blogging since 2000 plus produced over 200 podcasts and vodcasts

Currently based in the coolest capital in the world, and work internationally.

Yes, DK is my (legal) name. Just a D and a K.

Services

How I pay the rent

SPEAKER

Welsh-toned energetic talks brimming with juicy examples and tasty adaptable concepts.

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ADVISOR

Insights, guidance, ideas on better ways of using social media / technologies. Simples.

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PRODUCER

Fantastic events for wonderful souls like you to attend plus a publication or two to buy.

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Clients

NEARLY A DECADE & 250+ BRANDS / ORGANISATIONS AND COUNTING. HERE'S A FLAVOUR:

unicef client small
gates client small
welsh government client copy
bt client small
ubisoft client small
bbc client small

“DK’s closing keynote for Sandbox Summit at MIT had everyone standing on their feet and dancing. As usual, he struck just the right balance of intelligence, imagination, and inspiration.”
Speaking at Sandbox Summit
“DK brings a new level of depth and perspective to how social media affects business and business building, how and why it impacts, focusing on core issues, generating tangible and growth strategy solutions.”
Roundtable at Hasbro
“That was the most useful lecture of my whole University degree.”
Advising at Massey Uni Student

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Latest from the Better Questions Blog

Creative Leadership NZ 2017 | Reflections & Insights

Starting a creative leadership movement in NZ.

Last week, the (sold out) inaugural Creative Leadership NZ conference brought together 14 speakers / facilitators and 150 attendees for:

Two days of ideas / insights into inspiring and managing the creative process / people which leads to innovation.

The event took about four and half months to organise and featured 6x keynotes, 5x different workshops, 4x idea-bombs, and 1x jazz trio (for the first day), plus 3x two-hour masterclasses which were repeated (for the second day).

In an attempt to learn out loud here are my takeaways:

Stats

As you can see from above we had a healthy gender representation of females. 15% of attendees were from outside of Wellington and overall there was representation from 70 cross-sector organisations (judging by email addresses):

Paying Folks

Just like at Speaking with Purpose 2017 earlier this year, nearly every one of the speakers / facilitators got remunerated in some way (some wouldn’t / couldn’t take payment). Everyone also got a plus one for the event to gift on as they pleased.

Thank you Aithan, CoLiberate (Bop, Jody, Sarah), Elysa, Emilie, Gareth, Gus, Mark, Nick, Pavani, Ruth, Victoria for being so generous in your time and for sharing your wisdom.

Finances

This was privately funded venture (even though many were approached for sponsorship / support) and delivered under the Creative Welly initiative.

The only external financial support came from the US Embassy and Australian High Commission who provided funds to cover most of the overseas expenses for Aithan, Elysa and Gus.

Other support came from Wellington Chocolate Factory who offered some gift packs for the speakers / facilitators plus our wonderful venue hosts The Roxy Cinema for a little discount for returning and booking the whole place out for two days.

The event cost $55k to run although I achieved the goal of just about doubling the profit of the Speaking with Purpose 2017 event.

Extra Costs

The ‘Creative Care Packs’ included: a printed brochure / agenda (with poster of creative leadership quotes on back), name badge, post-it notes, spare paper, Airline 210 medium black pen plus a bar of custom made chocolate for sustenance. These were given out to all attendees upon arrival and cost approx $3k.

There were items which wasn’t first budgeted for including fees for the jazz trio and the extra chairs to ensure preferred execution of the workshop experience, plus added material costs for the masterclasses / workshops.

Additional extras included nearly $2.5k on external lighting and sound / mics (to improve the experience) as well as paying my pal Emilie Fetscher for her MCing duties.

DIY (Kind Of) Rules

A few services were traded and registrations swapped against programme / brochure design plus the photos and main video on the top of this post.

Again, I didn’t use a ticketing service and invoiced everyone individually to both save on ticketing fees (as every ticketing provider holds on to the monies until after the event) whilst also creating the working capital needed for pay for venues and other costs.

The other things I personally undertook were:

  • design, content and copy for the website
  • all email newsletters and attendees communication
  • venue discussions, deliberations, decisions etc
  • all speaker and event curation
  • badge design (see below)

I also crafted extra content for promotion. These little ‘visual pearls’ were insights into what each speaker / facilitator will be bringing to the conference (example):

Here are all the Twitter versions: Aithan, Coliberate, DK, Elysa, Gareth, Gus, Mark, Nick, Ruth, Victoria.

Marketing & Sales

I tried to engage support in this area and spoke to half a dozen people in Wellington. Two didn’t respond, another three were busy and one agency priced themselves way above what was briefed.

Had some lovely support from several organisations in featuring the event and opportunity through their social channels.

One thing I did this time was spend time talking to gatekeepers within of organisations: business development, head of marketing, team leaders, CEOs etc. Those who are considering the larger impact of their brand plus who have direct access to monies.

From this I gained there’s not a lot of consideration given to leadership development and / or budgets set aside for professional development. Maybe something to remedy by highlighting the opportunity earlier in the year for future budgetary considerations.

Learnings

Three big takeaways from this event are:

  • Variety is key—the mix of 20min keynotes interlaces with 5min ‘idea-bombs’ ensured the event had pace and diversity of subjects / voice. More choice was available through the workshops which were a mix of physical, hands-on plus in-depth and participatory. A strategy which paid off and which was reflected in the positive feedback received;
  • Sales support is needed—as a builder and curator I want to continue to craft incredible events. The deficit I have is in my interest in pursuing sales. The need to find a sales partner with ethical core values (get in touch if that’s you and can prove it) will be something to develop;
  • Sponsorship—additional funding would grow the conference and reach of participants (from outside the region). Some of this funding would go into the marketing plus fund the sales support and the rest into sharpening up other elements.

Future

Encouraging and nurturing creative literacies plus leadership talent here in Wellington is part of the larger Creative Welly initiative, however, conversations are already starting with other regions in the country who have expressed an interest in hosting future events.

Connections are also already being made with potential sponsors for next years event as this is definitely something I’d like to replicate if the city and attendee base is willing.

Related post: Speaking with Purpose 2017 | Reflections On Running A Successful Conference