It’s taken me months to individually contact the majority my 3,100+ connections in my LinkedIn network via the direct messaging option.
After a personal opening paragraph saying hello and looking at what they are currently up to, I mention their work and / or how long it’s been and / or reminder of where we met plus ask of how I can support their endeavours. I then continue with the following reason for the message:
“Am reaching out to let you know I don’t know how long I’ll be actively using LinkedIn going forward, so if you’re not already please subscribe to my site / blog to ensure you get all the important updates from me: https://justadandak.com/blog/ -> there’s a box on the right hand side to pop your preferred email into or there’s the RSS feed to snag and add to your reader. It’s never more than a handful of posts a month plus you can unsubscribe at anytime, your data is never shared on ;-)”
I then standardise mentions of a few things of what I’m up to and after that share details for those more inclined to go deeper: how after 30 years online I’ve seen in the past decade the erosion of ethics and trust on social media platforms regarding engagement, then how specifically the LinkedIn algorithms hide anything useful even though I have tried to ‘train’ it (plus in turn how my stuff doesn’t get through to those I’m connected to), and finally I ask about their site / blog / newsletter / YouTube channel in which I can subscribe to / grab the RSS from plus hope we get to speak / meet again soon.
Out of the folks contacted I’d say 10%, maybe 15% responded. A third of those shared support / understanding with the issues of the platform (whether it be direct experience of lack of utility / reach / use). Got about 100 new subscribers to my blog via email (no way of telling who snagged the RSS feed) and had three direct speaker coaching clients which was a nice unintended outcome.
I joined LinkedIn during 2009.
I had 15 years online under my belt by that time and that year marked 3 years into MediaSnackers, where we were championing the astonishing creativity and collaborative force social media offers through training courses / talks delivered across several continents and for / to an impressive group of clients.
I still truly believe in the magnificent power of connecting humans / ideas through online mediums plus the incredible ways it enables others to have voice. However, as exemplified by Facebook and Twitter, the corrosive strategy to hollow out of any kind of human-first approach and replace that with everything run by algorithms / data-sucking-bots illustrates the aim of commodifying attention to the degradation of it’s own usefulness (see ‘enshittification’)
For what its worth, LinkedIn has an opportunity to differentiate with the following:
- remove the alorithmic or at least allow an opt-out version of the main feed, serving content only from 1st connections (they could even go further and introduce private groups where you can curate humans into topic areas which only you can see)
- remove or label or have an opt-out to any AI text / image in someones feed (although being owned by Microsoft can imagine it’s a sales funnel play for Co-pilot LLM plus all of the content on the platform has already been sucked up into the database)
- allow a block feature on certain words or phrases to again cut through the trend-aligned posts and content
Until then and for the time being, I’ll log in every now and again to see if anyone has left me a message or tagged me in something of interest. For the reasons shared above, LinkedIn has now been relegated to an amazingly useful modern-day-Rolodex for when I travel and need to find folks in a particular place (within my network) until such time they remove that feature also.