Many thanks to Peter Potter for the question.
What are the top 3 tools an organisation can use to implement social media culture?
A crowbar, a mirror and some cakes. Wasn’t being glib—you’ll have to move some people/attitudes, humanise practises/successes and reward/celebrate change.
The above is taken from my random one hour surgeries I hold on Twitter where anyone can ask me anything related to social / digital media.