Business Design 2.0 | Digital Isn’t Software, It’s a Mindset

A more fitting business models for our time.

There is so much relevant and urgent wisdom in this talk from Aaron Dignan, CEO of Undercurrent (who I’m going to work for when I grow up).

how digital companies operate - undercurrent

Watch. Digest. Apply.

Related post: Defining Innovation Podcast | #002 Mike Arauz
Original 99u post


  • Tim Kastelle 4 years ago Reply

    Maybe we need to open up the UnderCurrent Australasia Office… I watched this talk yesterday – it’s terrific.

    • DK 4 years ago Reply

      Now wouldn’t that be a delicious proposition ;-)

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