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Sharing Secrets | How To Knock Off A Bag

How being transparent will beat the copycats.

Would your CEO deconstruct your product / services to expose its quality (after all these guys are 100 year warranty)?

5 Comments

  • Tim Kastelle 4 years ago Reply

    That’s fantastic! I love this company…

    Another great example of how there really isn’t much that is commercially confidential – the value is created in the execution, not the idea.

    • DK 4 years ago Reply

      Appreciate you taking the time to condense down the point of it all – thank you sir :-)

  • Gareth Daniel 4 years ago Reply

    Brilliant! He’s a dude.

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