Just one simple thing. Big impact.
Here’s something I’ve been challenging clients with for the past couple of years during internal strategy workshop sessions.
A simple action that if done properly will produce the following:
- more views to your website
- deeper relationships with your audience / market
- greater influence in your community / sector / industry
- broader / deeper understanding of the space you serve
- quicker connections to industry insiders / leaders
…and I guarantee hardly any of you will do it!
What is it?
Simply adding value to existing digital content out there.
Not a “hey yeh man, great post” but a “great post, really made me think about X and wanted to share this great book / video / quote with you which I thought was fitting. Thanks for creating it and looking forward to more related stuff from you.”
The simple truth is as creators of online material (whether it be blog posts like this one, videos, a tweeted image, slideshows etc) it’s extremely validating to receive a comment. And one of the first things we do is click through the digital breadcrumb to check out the persons background who took the time to connect.
Personally, loads of friendships to inspirational souls have been formed this way.
This one action also scales massively.
Just imagine the accumulative impact of every individual in your organisation / company leaving one comment, once a week on a piece of digital content out there… (a very small strategic commitment).
Imagine the gain in engagement if a council / a startup / a design firm / a theatre / a charity etc did this!
If you’re not adding value into the community by recognising their work then why should you expect them to give you their attention when you produce content?