Defining ROI | Exploring New Definitions

Redefining an old term.

Three possible definitions of ROI:

• Return On Investment—how most folks define ROI;
• Risk Of Ignoring—a term I picked up Jeffrey Hayzlett (via my old MediaSnackers podcast);
• Ripple Of Impact—another definition from Amanda Slavin (via the innovation crush podcast).

Are there any more?

Photo credit to lendingmemo