How To Write A Social Media Strategy | Use Cartoons

gapingvoid social media strategy pics


The above are the images recently used in the internal social media strategy I wrote for the executive team at CORE Education—all courtesy of the fab Hugh Macleod, Gapingvoid.

The focus of the strategy was on:

  1. inspiring staff—VISION
  2. offering opportunities to develop their social media education and sustainable pathways for future use—TRAINING
  3. create success points and reflective opportunities—MEASURE

The vision provides an horizon line. A goal. An outcome focussed narrative.

The training, which all staff will take (managers first of course), attempts to bring everyone up to the same educational mark of social media and digital literacies (even if it’s not what they do).

These two things I’ve been doing for the past six years.

The last point is where the fun and new stuff is. Utilising gamification we’re going to develop in in-house system for tracking and rewarding social (media) participation. We (meaning others with bigger brains than I) might even write a paper on it all.

How do you do yours?



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