Tasters. Teasers. Tempters.
Steens Manuka Honey is the best tasting honey on the planet. Not only is it rich in medicinal properties (you can put this stuff on your wounds and it will aid recovery) but as a brand they also understand how to entice a customer.
Above is a little strip of card with a sealed packet of the delicious nectar on the reverse. Snap the strip in half and enjoy a sweet sample.
This for me is the correct definition and real-life use of the freemium model—leveraging the quality of the product through a sharable short-form handout.
This has parallels with social media, as every tweet, blog post, video vignette etc is a taster to the larger brand offer. A cheeky flavour to excite those to want more.
Done well, with grace and quality, it’s a simple and sure-fire way to build up a customer / consumer base who advocate you further by distributing your free little contributions.
Develop and dispense tasters.