What Are You Willing to Be Bad At? | Designing Differentiation

What you don’t decide to do is as important as what you do do.

Scott Belsky (Adobe’s Chief Product Officer and Executive Vice President, Creative Cloud plus co-founder of Behance) gives a stunningly insightful talk which I revisited recently. It challenges us all to think about how to design / assess businesses and / or understanding our own business potential based on using a differentiating what we decide to do / don’t do:

“Self-awareness is the only sustainable competitive advantage you can find.”

Am hoping Mr Belsky won’t mind that I took the model discussed and made it available for download below as a blank template (just right click and ‘save as’)—it certainly helped me in some of my thinking about new service offerings:

Via 99u.com

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