What you don’t decide to do is as important as what you do do.
Scott Belsky (Adobe’s Chief Product Officer and Executive Vice President, Creative Cloud plus co-founder of Behance) gives a stunningly insightful talk which I revisited recently. It challenges us all to think about how to design / assess businesses and / or understanding our own business potential based on using a differentiating what we decide to do / don’t do:
“Self-awareness is the only sustainable competitive advantage you can find.”
Am hoping Mr Belsky won’t mind that I took the model discussed and made it available for download below as a blank template (just right click and ‘save as’)—it certainly helped me in some of my thinking about new service offerings: