Today we announced the theme / date / call for speakers & performers for this years TEDxWellington.
This will be my fourth as lead producer of a TEDx event (not counting TEDxWellingtonWomen which I’m the license holder for although only mentoring the team there). Each previous event has sold out and built on the success of the previous one in terms of quality, scale plus experiential design.
The TEDx event format has a great deal of rules governing it’s production. This, quite rightly, ensures continuity of brand quality and assures the ethos remains intact (that of, ‘ideas worth sharing’).
“When I have something to work against, it liberates my imagination”
Jørgen Leth
This year, with TEDxWellington, we’re trying something which has never been done before (to our knowledge): we’re not sharing the most important parts of the event. That being the:
- location
- speakers / performers
- exact number of tickets
- programme for the day
- breakout session details
Why?
It’s an experiment. A journey. An attempt to explore the ‘what if’ which was thrown out to the team who then made it better and gave it back. To bank in some of the trust from the previous years events and believe in the adventurous side of our community.
Here’s to trying something daring!
UPDATE (27.5.15): Here’s some stats from the first 24hours after our announcement:
i LOVE that you are living true to your theme – TRUST
awesome :)
Appreciated Siobhan – it’s going to be a fun experiment :-)
Hey DK, after all those months of preparation from you and your team I’m just home after experiencing TEDxWelly first hand – it was an INCREDIBLE day. Thank you from the bottom of my heart for dedicating so much time and effort to changing lives one at a time. Everyone left inspired, informed and ready to make positive change! Big hugs to you.
Many thanks for the thanks and deeply appreciated – see you next year ;-)