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When I first started little endeavour I was told it would fail without a business plan. Nearly four years I still haven’t got one and it’s done quite well (quite well=grown in profit/clients every year). You could argue it would’ve grown quicker or bigger if a business plan was in place—you’d be wrong!

You see business plans are just guesses at best and for us, staying fluid with just a core principle of “everything we do must kick ass” (another words never do a bad gig) has been enough to cement our pedigree and ensure success. That being said, it’s now time to get a little bit more serious about future direction and growth. Not one for a traditional approach I devoured the book opposite which is for those ready to abandon outmoded thinking and embrace new, innovative models of value creation.

Business Model Generation has helped me craft a ‘plan’ without writing loads and loads of stuff but instead mapping and drawing it all out—thank you guys.