Connecting social to the real world retail space.
*If you don’t speak Portugese make sure the closed captioning is on.
It can either work to validate the choice or run counter to promote the decision to choose a lesser ‘liked’ item.
Whatever, the execution is wonderfully delicious and has potential in other spaces:
- used in the school cafeteria to decide on which dishes to offer
- employed during a conference as an ad hoc voting system on speakers
- operated by branding agencies to shortlist logo designs
Where else could you see it being used?