Same But Different | The Minimalists Jazz Model

Could you take what you do, do the same, but different, as a way to evolve the offer and ensure creative continuity?

Had the pleasure to spend time on the weekend with pals Ryan and Josh, who together are The Minimalists.

Ever since we connected online in 2010 (when I was starting my minimalist journey), have watched with smiles and head-nods the flourishing of these remarkable humans.

What started as a blog, curating experiences from a lifestyle change, it’s now morphed into:

• a community
• books
• courses
• world wide tours
• a podcast
• a Netflix documentary.

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In conversation over breakfast, I shared ideas about creativity and being vulnerable, just like a jazz band.

The core idea is about creating space then trust in the ability of your other band members to add value in the gaps. A strategy which means being open to risk and curious enough to ask the question in the first place.

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This is the model The Minimalists have been exploring for the past 7/8 years, and a lesson for us all in doing the same, but different, as a way of adding value to the central cause.

Are you doing the same?

The jazz analogy was borrowed from the workshop run by Aithan Shapira at last years Creative Leadership NZ conference