Ulearn11 | How Twitter Makes An Event Global


Above is a quick and dirty infographic created as a mini Ulearn conference evaluation (a superb educational annual event organised and run by CORE Education).

The big takeaways:

  • #Ulearn11 was trending in New Zealand the two main days of the conference
  • the massive reach the 300 active tweeterers accumulative follower network has (TweetReach indicated it at nearly 750,000 impressions and a reach of about 70,000 people)
  • how easy you can measure the ‘popular kids in the playground’ (those who tweeted and were tweeted about)

Couple this with twitter conversations not using the hashtag, the connections made through the tweeted ideas plus the retweets, then you’ve got an indication of how Twitter can enable an event to go global.

How do you measure the social media elements of your events? Do you display them graphically or in a different way than above? Drop some knowledge in the comments below.


  • Kimberley Rivett 9 years ago Reply

    Boy that is some serious tweeting! I feel disappointed that my tweets didn’t make the cut – I thought I done at least 500, certainly felt like it! Great to see that the event was trending ballistically, good to get that exposure! Social media is the biz, be interested to see how strongly other SM measures up?

    • DK 9 years ago Reply

      Some fab tweeting for sure – sets a benchmark for the next event ;-)

  • Jo Fothergill 9 years ago Reply

    I had a great conversation with someone today about twitter – explained to him that if he wants to see where the cutting edge educationalists are hanging out he needs to get on to twitter. I love that I get to have conversations with new ‘random’ people that turn into life-changing conversations as we talk about our work and our passions.

    Great info graphic (and not just cos I appear on it).

    • DK 9 years ago Reply

      Always fun to introduce new people to the twittersphere and thanks for the kind words on the graphic.

  • Craig Kemp 9 years ago Reply

    Agreed – awesome graphic – have convinced some of my staff to get into Twitter – U-Learn conversations got them hooked as it did for me 2 years ago ….
    Thanks for this and I agree a free L@S pass would be a treat wouldn’t it ….

    • DK 9 years ago Reply

      Thanks for the comment and compliments Craig – great to connect with you at Ulearn and here’s to many more encounters…

  • Tamara Yuill Proctor 9 years ago Reply

    Great graphic, amazing to see. Will be showing it to staff at school. Brilliant!

    • DK 9 years ago Reply

      Thanks Tamara and appreciate the sharing as well, much appreciated.

  • Shem Banbury 9 years ago Reply

    Cool graphic with some amazing facts. Perhaps a ‘belt’ for the most tweets like they do in WWF.
    I might look to make the top five next year. will start training now!!!

    • DK 9 years ago Reply

      Haha love the belt idea although not sure about the entrance music people will start to demand ;-)

  • NZWaikato 9 years ago Reply

    As I have just over a shade 1,000 followers, and obviously have sent over 130,000 Ulearn11 Tweets does seem like a lot. I had a Vic 20 first (in reference to your Spotlight Breakout which I really enjoyed).

    • DK 9 years ago Reply

      You certainly were a avid tweeter and sharer there so thank you – hope you got a lot out of the event personally and thanks for attending my session… was the first time I gave that talk so was fun for me as well :-)

  • Stephanie 9 years ago Reply

    Hey DK,
    Awesome infographic. BTW you forgot there were a couple of us non-attendees that were participating in the twitter stream as well which is an awesome way to broaden the scope of ulearn.


    • DK 9 years ago Reply

      Thanks Stephanie – was hoping the idea of participating without attendance was inferred but you’re right to give it more of a spotlight, especially in light of your great blog post and insights… thanks again and hope to connect in person at a future CORE event :-)

  • Mark Buckland 9 years ago Reply

    Pretty cool stuff. Makes you (or myself, at least) really think about the impact that both twitter and ulearn have on each other. I too will be sharing this at school.
    Thanks for your hard work during the conference – I enjoyed your morning blogging session so much, I ditched the Apple Smacdown to go to your afternoon session, but don’t tell anyone, especially my fellow hardcore (pun intended) Apple mates.

    • DK 9 years ago Reply

      Thank you for taking the time to comment Mark – especially such a glowing one which made me smile hard – appreciate sir (plus the fact you came to both my sessions – I enjoyed delivering them also… probably a little too much – haha).

      Let me know how the sharing goes in the school plus looking forward to hearing how you will be using blogs in your future work ;-)

  • katekiwi 9 years ago Reply

    ha! fame ;)
    brilliant write-up, DK – love the visuals.
    (what flavour pie? PIE FLAVOUR!!!)
    did you read the article in the guardian weekly about twitter?
    my MUM gave it to me! and i’ve been photocopying it and passing it along as inspiration – now i’ve found the link i can save trees.
    happy weekend
    :) katie

    • DK 9 years ago Reply

      Thanks Kate – not seen that article so appreciate the link which further illustrates the power of Twitter :-)


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