Ulearn12 | The Rise Of The Tweetmailers

ulearn12 twitter report infographic

Infographic time (large (877kb) PDF version).

Just like Januarys Learning@School and last years Ulearn11, above is another attempt to graphically represent the data gained for Ulearn12 from Tweetreach reports and this RSS Twitter Search to Google Spreadsheet IFTTT recipe.

The figures speak for themselves and also illustrate how, at least in these events, NZ is gaining parity with the other conferences I’ve been involved with in the UK / North America, in adopting Twitter as a rich back-channel-compliment to the events activities (still a way to go to it being integrated fully which the above will no doubt accelerate).

Wonderful things to note are:

  • the amount of tweets which now include @ replies or mentions of other folks—a rise in literacy of how to craft a good tweet and the etiquette around referencing people
  • those tweets which feature hyperlinks—users sharing content or highlighting other relative items of interest on the web, quickly finding what the speaker was talking about (whether it be a new term or a new app), then adding that to the tweet. Delightful.
  • and what about those impressions…

Fantastic work.

Even though the venue had a few issues with the net connection on the first and second day this big increase in the numbers serves as a reminder how technology is in fact augmenting communication. Making it more immediate. More dynamic. More ‘sticky’.

This is the future of conferences / events: a multi-media-layered approach to the experience. Allowing those to share wider through their networks. Consideration given to content which is findable. Quotable. Emotive. Of value. Actionable. Stuff the conference organisers and delegates can ‘talk’ about before, during and after (not just during AND not just on Twitter (this is a metonym)).

What a way to end up my time with CORE Education.

Were you at Ulearn12? Did you tweet? What did you get out of the virtual and real combining? Let rip in the comments below.

Big thanks to Martin for assisting in crunching several spreadsheets together. For anyone using the IFTTT recipe BEWARE, it does not work fast enough to capture all the tweets at something like a conference.
Also featured on the Ulearn blog.


  1. Was a newby tweeter and quickly saw the power of communication, collaboration & leveraging off others with established networks/followers. Sparked a million thoughts on how to harness the power of social networking to promote language & education initiatives.

    1. Nichole – lovely to receive your comment, thanks for taking the time. Thanks also for highlighting so wonderfully where the value is in Tweeting. Keep those thumbs / digits working!

  2. Thanks for the report DK! I like how the infographics go into so much detail. Any chance that you will be holding another tweetup in Wellington like the one you in Palmerston North during LIANZA2012?

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