After yesterdays LIANZA 2012 Conference keynote I fielded some questions.
The final one from Amanda asked which skills staff in libraries need to gain to use social media effectively?
I know they aren’t skills (sort of) but the above was my answer (not just librarians).
https://www.youtube.com/watch?v=hi1bfyHCfQE
It was a pure privilege to speak at the Social Media Club Wellington this week.
As a reflection of where I am, transitioning out of the social media specific career, the talk focussed on the idea of getting back to basics.
Here are the links to the stuff featured:
I’m available for hire if you liked what you saw / heard.
Click the ‘share’ button under any YouTube video and you’ll get these options.
It’s not until you click ‘more’ that the opportunity to post to much more popular social sites like Twitter, tumblr, Blogger etc. appear.
So why does Bebo get the nod before these other sites?
I got a ‘friend request’ from gentlemen whom I met briefly at a conference. My approach to Facebook is to use it as a place to cultivate relationships:
*moving to the other side of the planet makes this platform a lot more important medium than normal.
I explained my reasoning to said guy of how I use this platform as a more personal network and also gave him links to this blog plus my Twitter as alternative ways of connecting.
Was interested to receive his take on how he thought “false psychology to disconnect the personal from the professional” and how it was a very old way of thinking.
For me, it’s not about privacy but more about intimacy.
Just as the media landscape continues to evolve so does our use of the many platforms available to us. People forget we can decide how we use them. We can define its uses.
How do you decide to use your social spaces? Do you? Is this thing on…?
*If you don’t speak Portugese make sure the closed captioning is on.
Brazlian-based CEA posts images of their clothes on its Facebook site. When fans ‘like’ the items, the total number is displayed on the hangers.
It can either work to validate the choice or run counter to promote the decision to choose a lesser ‘liked’ item.
Whatever, the execution is wonderfully delicious and has potential in other spaces:
Where else could you see it being used?
The above are the images recently used in the internal social media strategy I wrote for the executive team at CORE Education—all courtesy of the fab Hugh Macleod, Gapingvoid.
The focus of the strategy was on:
The vision provides an horizon line. A goal. An outcome focussed narrative.
The training, which all staff will take (managers first of course), attempts to bring everyone up to the same educational mark of social media and digital literacies (even if it’s not what they do).
These two things I’ve been doing for the past six years.
The last point is where the fun and new stuff is. Utilising gamification we’re going to develop in in-house system for tracking and rewarding social (media) participation. We (meaning others with bigger brains than I) might even write a paper on it all.
How do you do yours?
Most formal/traditional/current education systems provide lessons with the view the learners at some stage will complete some kind of test to prove understanding, skills, knowledge etc
Life on the other hand, provides tests and it’s up to us to make sense of the lesson (with the opportunity to pass that knowledge, skills, understanding etc on in some way).
Because I didn’t know better, the social media training I’ve developed and delivered in the past takes this test-first approach. Providing a problem to solve and a reflective space to discuss the lessons learnt (sometimes after failure), meant highly engaged participants with fantastic feedback plus obvious learning outcomes.
Would be fun to reverse the current educational paradigm of teach, learn, test.
Then again, that’s just my opinion—say otherwise in the comments below.
Honoured to have delivered some training for Otautahi Youth Council (OYC) (who are supported by the fab Christchurch based White Elephant Trust).
“DK’s training not only opened up a new world of social media to us but motivated and empowered the young people participating to take action in their community with their new found tools.”
Netta Egoz, Project Coordinator—Otautahi Youth Council/ WE Care White Elephant Trust
The focus of the day was on several social media platforms as well as the strategic side of implementing their use. The following were the fundamentals (Golden Rule, Storytell, Digital Takeaways, Process):
If you’ve ever had the privilege of working with young people you will know of their quick adoption of these online platforms—the button theory in action—was a fun day.
Pay me to do something similar.
Getting the product right is half the story, the overall brand experience and even the process of checking out needs due care and consideration.
Taking notes and learning from inspiring folks such as generalassemb.ly and:
“If you do build a great experience, customers tell each other about that. Word of mouth is very powerful.”
Jeff Bezos
On the other, they reinforce a fundamental.
The wisdom comes in knowing the difference between the two (in the cacophony of social media discourse).