Splash Media U And Pete Aspen | A Twitter Mystery

magnum pi

Digital investigator.

Mr Pete Aspen recently tweeted me the following question:

do you know if @splashmediau is a good place for a newbie to learn how to become a social media manger?

Now I always click into the profiles of those who have taken the time to tweet me (especially if I’m asked to give an opinion on something). I’ve heard of Splash Media in the past and thought Mr Aspen had tracked me down due to my very previous role as a social media manager.

After scrolling through every one of Mr Aspens 1,906 tweets (at the time of writing this afternoon), it became evident though that all he’s doing is asking the same question about social media training and certification programmes.

However, nearly 25% of all tweets (448) references @splashmediau.

Note the timestamps on the right hand side of the tweets below:

peteaspen automated

Nothing wrong in using timed tweets as to not overload your followers or even strategically ensure it’s when most of them are online, but something is not right here.

As an experiment I engaged Mr Aspen with a reply to try and gain a response:

peteaspen reply

I heard nothing back (as of yet).

There are two conclusions to be made, either:

  • Mr Aspen is using Twitter as a micro-advisory or research platform, tweeting on only one topic / question in an attempt to gain insights for what could be a myriad of reasons; or
  • Mr Aspen is a poor automated attempt by @splashmediau to highlight their services

If it is the former then surely @splashmediau (who would be seeing his tweets they are mentioned in) should be all over Mr Aspen to either demonstrate their services (as he’s an obvious customer) or kindly asking him to refrain from referencing them constantly because he’s certainly not helping their reputation.

If it is the latter… well, you make up your mind. Maybe there’s a third reason. What do you think is happening here my little Magnums?

By the way, Mr Aspen and @splashmediau, the floor is yours, feel free to comment below as well.

Image credit to magnum-mania

UPDATE (a few hours later): take a look at the first (right at the botom) and seventh followers of our friend Mr Aspen:
peteaspen followers

UPDATE (10.11.12): As you can from the comment and this tweet below, there has been a response:

pete aspen response

What do you guys think now?

Related post: BlackBox SocialMedia | Automated Communication
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Ulearn12 | The Rise Of The Tweetmailers

ulearn12 twitter report infographic

Infographic time (large (877kb) PDF version).

Just like Januarys Learning@School and last years Ulearn11, above is another attempt to graphically represent the data gained for Ulearn12 from Tweetreach reports and this RSS Twitter Search to Google Spreadsheet IFTTT recipe.

The figures speak for themselves and also illustrate how, at least in these events, NZ is gaining parity with the other conferences I’ve been involved with in the UK / North America, in adopting Twitter as a rich back-channel-compliment to the events activities (still a way to go to it being integrated fully which the above will no doubt accelerate).

Wonderful things to note are:

  • the amount of tweets which now include @ replies or mentions of other folks—a rise in literacy of how to craft a good tweet and the etiquette around referencing people
  • those tweets which feature hyperlinks—users sharing content or highlighting other relative items of interest on the web, quickly finding what the speaker was talking about (whether it be a new term or a new app), then adding that to the tweet. Delightful.
  • and what about those impressions…

Fantastic work.

Even though the venue had a few issues with the net connection on the first and second day this big increase in the numbers serves as a reminder how technology is in fact augmenting communication. Making it more immediate. More dynamic. More ‘sticky’.

This is the future of conferences / events: a multi-media-layered approach to the experience. Allowing those to share wider through their networks. Consideration given to content which is findable. Quotable. Emotive. Of value. Actionable. Stuff the conference organisers and delegates can ‘talk’ about before, during and after (not just during AND not just on Twitter (this is a metonym)).

What a way to end up my time with CORE Education.

Were you at Ulearn12? Did you tweet? What did you get out of the virtual and real combining? Let rip in the comments below.

Big thanks to Martin for assisting in crunching several spreadsheets together. For anyone using the IFTTT recipe BEWARE, it does not work fast enough to capture all the tweets at something like a conference.
Also featured on the Ulearn blog.
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Surprise Is Experience Reversed

hundred groans

The ‘gasp’ model.

Experience is knowing. Understanding. Awareness. Expectation. Safe. Trusted.

See title / above.

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Libraries As Interfaces, Extending The Possibilities | LIANZA 2012 Keynote

My keynote presentation at this years professional organisation for the New Zealand library and information management profession (LIANZA).

My abstract: The opportunities to connect to audiences and markets are vastly changing due to the social layer the web and new technologies now offer. How can libraries leverage this rich source of interaction to aid their focus, deepen existing relationships plus help generate new ideas and solutions?

Thank you to the amazing (nearly 500 strong) crowd, the organisers, the tech staff etc

Here’s the humbling testimonial:

DK was an outstanding presenter — fast-paced, dynamic, fun and the audience just loved him! They loved his content too — challenging and ‘mind-melting’ but also with plenty of takeaway messages. His keynote was perfect as it delivered oodles of inspiration, and his workshop demonstrated how fast and easy it is to create exciting content in the social media world. He was very professional too, cool and calm during a few technical hitches, and great to deal with.

Linda Palmer
LIANZA 2012 conference convenor

How did I do?

Hire me
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My Next Mobile Phone | Looking At / For Options

iPhone 4's Retina Display v.s. iPhone 3G

iPhone 5 competitors.

Next month I will be handing back my iPhone as I pivot and go freelance again.

Am very tempted by the iPhone 5 ALTHOUGH can be persuaded to try one of the other brands on the market.

So…:

  • Samsung (never had one of yours before)
  • Motorola (ah, I still use my L7 RAZR as my presentation clicker), and / or
  • Nokia (creators of one of my favourites phones, the N95 8gb)

…want to get your devices in the hands of a key influencer in the Wellington / NZ scene who’s also got the license to run a TEDx here in December?

Image credit
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