Stuff which has fascinated me this past month.
What are the top 3 tools an organisation can use to implement social media culture?
A crowbar, a mirror and some cakes. Wasn’t being glib—you’ll have to move some people/attitudes, humanise practises/successes and reward/celebrate change.
The above is taken from my random one hour surgeries I hold on Twitter where anyone can ask me anything related to social / digital media.
A few years ago I created the above graphic for a client to explain why social media is not social networking (full blog post). Three years later and the new frustration is the growing use of the term social media when in fact folk mean social media marketing.
A few months ago I met the social media manager for a high-profile telecommunications brand here in NZ who literally couldn’t tell me what else they were utilising social media for other than marketing:
They weren’t exploring saving time and money through collaboration platforms…
They weren’t using it to monitor and track latest news and developments in the industry…
They weren’t using it to cut print and other associated costs in their operations…
They weren’t using it to augment their professional development of the staff…
They weren’t using it to celebrate and reward their customers / clients / audience…
Marketing through social media is not bad / evil / wrong, it’s just a part of the social media pie and should be described appropriately—this also goes for the increasing growth in social media events who only talk about marketing (call them social media marketing events!).
For everyone who has ‘social media’ in your title please consider if you have that right. And the next time you hear someone talking about this subject, ask them if they actually mean social media marketing (or send them this graphic):
Grrrr!
Stuff which has fascinated me this past month.
Stuff which has fascinated me this past month.
Imagine if… Charles Darwin flickr’d his notes.
Imagine if… Nikola Tesla streamed his experiments.
Imagine if… Anne Frank blogged whilst she hid.
Imagine if… Albert Einstein google doc’d openly his work in progress.
Imagine if… Mahatma Ghandi tweeted.
Imagine if… Jimi Hendrix had Soundcloud.
Imagine if… Abraham Lincoln podcasted his presidency.
Imagine if… Amelia Earhart live-mapped her journey with GPS.
Imagine if… we stopped talking about social media as a marketing tool!
Your turn (in the comments below)…
“Change is not merely necessary to life, it is life.”
Alvin Toffler
Been saying stuff like this for over four years…
It’s time to live it out.
Leave by a different exit.
Go a different way.
Change down gears.
Be more humble.
Become an anti-expert (for a while)!
Came across James Nottingham’s / Dr John Edwards ‘learning pit’ a few years back when delivering some social media training in an English school and was reminded of it again recently at a couple of conferences here in NZ.
A totally agreeable and digestible model.
Above is my take—’the learning hill’—in my experience, it works better as an ascent:
Just a thought.
If it helps, take it.
Remix it again.
Hat tip back etc.
Back again—see yesterdays coverage (full webstock programme):
Usually I tweet the hell out of these things but the idea of filling the tweetmail stream with stuff which might not be relevant to my audience has led me here.
What follows are my observations, quick notes, insights, idea captures etc.—sometimes paraphrased, sometimes not, all caught on the fly (full webstock programme):
