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The State Of The Internet | It’s Messy

Juicy graphs and tastier truths.

Love this:

Google is the best ad product in the history of the world because it’s like advertising at a store. Facebook, meanwhile, is like advertising at a party.

BOOM!

The above and other stuff like:

the commercial internet is 20 years old
smartphones overtook PC sales in 2011
new media stock has 3x more value than old media
games played online are up 20x in two years
45billion apps will be downloaded by the end of the year

…is from the un-embeddable (they say it is but it creates an ad—oh the irony) The State Of The Internet slidedeck from Business Insider.

Go, trawl / remix.

image credit

Strategies vs Culture | Influencing Excellence

culture quote drucker

Replacing strategy with culture.

The following lines were featured in an exit report for my previous role:

…this is less about strategies and more about culture. Create the habitat and the habit will follow.

Something I’ve been saying for a while about social media and more importantly, change (whether it be departmental, organisational, individual etc).

Then the above [quote in the image] came along and I had to go outside and get some air.

Allow it to sink in.

Take some time to realise its importance.

Then adopt and adapt, embrace and move on, richer.

Thank you Peter Drucker.

How do you create a better culture for your organisation / company / for yourself?

Image credit via Drucker Institute

Splash Media U And Pete Aspen | A Twitter Mystery

Digital investigator.

Mr Pete Aspen recently tweeted me the following question:

do you know if @splashmediau is a good place for a newbie to learn how to become a social media manger?

Now I always click into the profiles of those who have taken the time to tweet me (especially if I’m asked to give an opinion on something). I’ve heard of Splash Media in the past and thought Mr Aspen had tracked me down due to my very previous role as a social media manager.

After scrolling through every one of Mr Aspens 1,906 tweets (at the time of writing this afternoon), it became evident though that all he’s doing is asking the same question about social media training and certification programmes.

However, nearly 25% of all tweets (448) references @splashmediau.

Note the timestamps on the right hand side of the tweets below:

Nothing wrong in using timed tweets as to not overload your followers or even strategically ensure it’s when most of them are online, but something is not right here.

As an experiment I engaged Mr Aspen with a reply to try and gain a response:

I heard nothing back (as of yet).

There are two conclusions to be made, either:

Mr Aspen is using Twitter as a micro-advisory or research platform, tweeting on only one topic / question in an attempt to gain insights for what could be a myriad of reasons; or
Mr Aspen is a poor automated attempt by @splashmediau to highlight their services

If it is the former then surely @splashmediau (who would be seeing his tweets they are mentioned in) should be all over Mr Aspen to either demonstrate their services (as he’s an obvious customer) or kindly asking him to refrain from referencing them constantly because he’s certainly not helping their reputation.

If it is the latter… well, you make up your mind. Maybe there’s a third reason. What do you think is happening here my little Magnums?

By the way, Mr Aspen and @splashmediau, the floor is yours, feel free to comment below as well.

Image credit to magnum-mania

UPDATE (a few hours later): take a look at the first (right at the botom) and seventh followers of our friend Mr Aspen:

UPDATE (10.11.12): As you can from the comment and this tweet below, there has been a response:

What do you guys think now?

Ulearn12 | The Rise Of The Tweetmailers

Infographic time (large (877kb) PDF version).

Just like Januarys Learning@School and last years Ulearn11, above is another attempt to graphically represent the data gained for Ulearn12 from Tweetreach reports and this RSS Twitter Search to Google Spreadsheet IFTTT recipe.

The figures speak for themselves and also illustrate how, at least in these events, NZ is gaining parity with the other conferences I’ve been involved with in the UK / North America, in adopting Twitter as a rich back-channel-compliment to the events activities (still a way to go to it being integrated fully which the above will no doubt accelerate).

Wonderful things to note are:

the amount of tweets which now include @ replies or mentions of other folks—a rise in literacy of how to craft a good tweet and the etiquette around referencing people
those tweets which feature hyperlinks—users sharing content or highlighting other relative items of interest on the web, quickly finding what the speaker was talking about (whether it be a new term or a new app), then adding that to the tweet. Delightful.
and what about those impressions…

Fantastic work.

Even though the venue had a few issues with the net connection on the first and second day this big increase in the numbers serves as a reminder how technology is in fact augmenting communication. Making it more immediate. More dynamic. More ‘sticky’.

This is the future of conferences / events: a multi-media-layered approach to the experience. Allowing those to share wider through their networks. Consideration given to content which is findable. Quotable. Emotive. Of value. Actionable. Stuff the conference organisers and delegates can ‘talk’ about before, during and after (not just during AND not just on Twitter (this is a metonym)).

What a way to end up my time with CORE Education.

Were you at Ulearn12? Did you tweet? What did you get out of the virtual and real combining? Let rip in the comments below.

Big thanks to Martin for assisting in crunching several spreadsheets together. For anyone using the IFTTT recipe BEWARE, it does not work fast enough to capture all the tweets at something like a conference.

Also featured on the Ulearn blog.

YouTube Loves Bebo | The Little Things

why bebo

What’s wrong with the above picture?

Click the ‘share’ button under any YouTube video and you’ll get these options.

It’s not until you click ‘more’ that the opportunity to post to much more popular social sites like Twitter, tumblr, Blogger etc. appear.

So why does Bebo get the nod before these other sites?

It’s About Intimacy | The Privacy Debate

The big friends request debate.

I got a ‘friend request’ from gentlemen whom I met briefly at a conference. My approach to Facebook is to use it as a place to cultivate relationships:

of people I know
have been introduced to by trusted contacts
or built up a relationship through other social spaces

*moving to the other side of the planet makes this platform a lot more important medium than normal.

I explained my reasoning to said guy of how I use this platform as a more personal network and also gave him links to this blog plus my Twitter as alternative ways of connecting.

Was interested to receive his take on how he thought “false psychology to disconnect the personal from the professional” and how it was a very old way of thinking.

For me, it’s not about privacy but more about intimacy.

Just as the media landscape continues to evolve so does our use of the many platforms available to us. People forget we can decide how we use them. We can define its uses.

How do you decide to use your social spaces? Do you? Is this thing on…?

Buy the mug

How To Write A Social Media Strategy | Use Cartoons

Seriously!

The above are the images recently used in the internal social media strategy I wrote for the executive team at CORE Education—all courtesy of the fab Hugh Macleod, Gapingvoid.

The focus of the strategy was on:

inspiring staff—VISION
offering opportunities to develop their social media education and sustainable pathways for future use—TRAINING
create success points and reflective opportunities—MEASURE

The vision provides an horizon line. A goal. An outcome focussed narrative.

The training, which all staff will take (managers first of course), attempts to bring everyone up to the same educational mark of social media and digital literacies (even if it’s not what they do).

These two things I’ve been doing for the past six years.

The last point is where the fun and new stuff is. Utilising gamification we’re going to develop in in-house system for tracking and rewarding social (media) participation. We (meaning others with bigger brains than I) might even write a paper on it all.

How do you do yours?

WATCH (like 1million+ others, my TEDx talk, now on ted.com), the public speaking lesson you never had, and BUY the companion Speaking With Purpose e/audiobook.

Juicy graphs and tastier truths.

Replacing strategy with culture.

Image credit via Drucker Institute

Digital investigator.

Image credit to magnum-mania

Related post: BlackBox SocialMedia | Automated Communication

Infographic time (large (877kb) PDF version).

Big thanks to Martin for assisting in crunching several spreadsheets together. For anyone using the IFTTT recipe BEWARE, it does not work fast enough to capture all the tweets at something like a conference.

Also featured on the Ulearn blog.

Riffing a response.

The fundamentals (of social media).

As always, I try to reference everything used but sometimes the content has no source or was collected years ago and has since been lost. Let us know if anything is yours and will certainly give proper credit.

What’s wrong with the above picture?

The big friends request debate.

Connecting social to the real world retail space.

Seriously!